Hospitality Articles & Insights | ResNexus Education

Make the Most of Your Listing: How to Dominate Airbnb’s Search Results

Tue, 31 Mar 2026 16:11:16 GMT

Optimizing Your Content

To start, focus on the quality of the content you are listing. Your goal is to stand out from other listings showing up in search results to make the user think, “Wow, what a great stay!” Most guests decide to click—or skip—based on your first five photos.

As a property owner, visibility means everything for your business. The process seems simple: people find your property, select their dates, and you receive a booking. However, with millions of listings on Airbnb, your property can easily get lost in the crowd, and it’s not hard to see why. As an industry leader in the online travel agency (OTA) market, Airbnb’s focus on connecting guests with their stays makes it a prime destination for properties of all sizes to use its platform.

So when millions of listings are utilizing Airbnb, how does your property stand out? What sets one listing apart from another? The answer is simpler than you might think. Let’s take a look at some of the best ways to improve your property’s performance on Airbnb, and how using our tips can help you dominate the search results.

Professional Photos

Having professional photos of your rooms, rather than those taken on your mobile device, could mean the difference between someone booking with you and choosing to go somewhere else. By using bright, high-quality images that showcase the charm of your business, your Click-Through Rate should increase substantially.

Once you’ve optimized your content, focus on becoming an Airbnb Superhost. As an Airbnb Superhost, not only do your listings appear higher in the search results, but it's been reported by Airbnb that the average Superhost sees 22% or higher increases in revenue when compared to a non-Superhost. To become a Superhost, you must:

Host at least 10 reservations
Maintain a 90% or higher response rate
Maintain a 1% or less cancellation rate*
Maintain a 4.8 or higher overall rating

*Do not fret! Airbnb provides a generous valid reasons list for excusable cancellations, helping reduce your overall cancellation rate percentage.

So, how do you reach each of these steps?

As a proud Preferred Partner with Airbnb, we at ResNexus are committed to providing your business with award-winning software to increase both direct and third-party bookings. From texting your Airbnb guests directly through our messaging portal to several revenue manager integrations, ResNexus takes pride in supplying all the essential connections your property needs to rise up and dominate the search results.

Switching is easy. Schedule a free demo with our Hospitality Business Coaches and see for yourself how ResNexus has helped thousands of businesses, just like yours, maximize their earnings through Airbnb.

Prioritize First Five Photos

Place extra attention on the first five photos of your listing, as this is what attracts the guest, similar to the first chapter “hook” from a novel. “Hook” your visitors with stunning images of the room, the kitchen, must-have amenities, and the layout of the property.

Title and Description

Airbnb utilizes Search Engine Optimization (SEO) to find keywords in listings that match what the customer is searching for. When creating your title and description, try to think of common search terms within your industry to include in your listing. Keywords should include things like your amenities, nearby attractions, type of stay, and any other accommodations that could be sought after (i.e., pet-friendly and ADA accessible stays).

Strive for Superhost Status

*Information gathered from framelifter.com

Provide a True and Honest Experience

Be honest in your listings, without any overpromises on guest experiences or amenities offered. Too many times in the hospitality industry guests complain about their stays not matching the listing’s portrayal. Avoid this by showcasing the true and honest experience the guests will have during their time there.

Enhance Their Stay

Finally, find ways to enhance your guests' stay, whether that’s a local goodie bag, a stress-free check-in process, a guidebook to local attractions, or any other positive add-ons that the guest may not have been expecting. Although Superhost status may seem daunting to some, by simply communicating with your guests and finding ways to enhance their stay, you will put your property in a better position for success on Airbnb.

Other Beneficial Tips to Know

Some other must-know tips include:

Instant Book: When in doubt, enable Instant Book. People love a simple booking option, and are more likely to complete it when all the various steps have been reduced.
Reducing Minimum Stays: If you feel that your booking rates are too low, consider adjusting your minimum stays, allowing for a whole new pool of potential guests.
Dynamic Pricing: Not sure how to price competitively? Tools like RoomPriceGenie and TakeUp can help you adjust rates based on demand and occupancy trends.
Promoting on Social Media: Don’t forget to highlight your business on your social media platforms, driving more traffic to your listings.
Regular Updates: Keep your listings up-to-date, making small adjustments as needed to show the guest the most current information.

As you utilize these tips, not only will you dominate Airbnb’s search results, but you’ll increase your bookings and build the type of listing that guests can’t resist coming back to.

For starters, ResNexus’s text messaging feature includes options to message Airbnb guests directly from your back office. You can easily respond to guests right as messages come in, helping you to maintain a high response rate. Next, encourage your guests to leave feedback about their stay. You can additionally rate Airbnb guests automatically through ResNexus’s back office, which can act as a friendly reminder for the guest to do the same for you.

Communicate with Guests

A Preferred Partner You Can Trust: ResNexus

Click-Through Rate

+65%

average increase

Conversion Rate

+40%

improvement

Average Daily Rate

+15%

higher pricing

Time to Book

50%

faster decisions

Superhosts see 22% or higher increases in revenue

Listings with Professional Photos See:

Phishing Is on the Rise: Here's How to Protect Your Business from Cyber Attacks

Thu, 04 Dec 2025 21:14:22 GMT

At ResNexus, our clients' security is our top priority. We maintain PCI- and GDPR-compliance to a high standard, and employ a third party to audit our system and operations on an annual basis to ensure the safety of our customers' data.

Despite all of our precautions, there are some security threats that are outside our control.

In today's interconnected world, we are witnessing a concerning rise in phishing attempts that threaten the safety of web users everywhere. Phishing is a devious tactic used by cyber criminals to trick individuals into divulging sensitive information such as passwords, financial data, or personal details. The ultimate objective of phishing is to steal money and information.

Sometimes phishers create fake pages that look like the ResNexus login screen to trick you into entering your username and password. Before you enter your information, here are three simple things to look for:

Check the website address (URL).
The real login page always starts with https://resnexus.com (verifying that it's spelled correctly). Make sure you see https:// at the beginning when you click on the address bar. If the address looks even a little different, don’t sign in.
Check the security icon.
Most browsers show a padlock or a security icon next to the address. In some browsers (like Chrome), you may need to click the small info icon on the left to see the security details. It should show that the connection is secure and tied to resnexus.com. If your browser shows any warnings, close the page.
The real page should look like this.
We occasionally add or modify login notices and announcements, but the rest of the page should look familiar:

Phishing isn't just emails and websites.

Email communications are one of the primary mediums for phishing, but it's not the only one. Phishers might make use of phone calls, texts, third-party messaging apps, social media, and more. If you receive a communication from what you believe to be a trusted source, but through a channel that isn't typical for your past correspondence, that's a warning sign.

For example, ResNexus users usually communicate with their support representatives via phone and email. If a message with a strange request appears to come from ResNexus or someone who works at ResNexus through another platform such as LinkedIn or an SMS message, it's almost certainly a phisher.

What do phishing emails look like?

Phishers attempt to masquerade their messages as legitimate communication from a trusted source. For example, an email might come through that appears to be from your bank. The branding and format are similar to prior messages from your bank, but closer examination may reveal some red flags.

We recommend you do the following before clicking on any links found in potentially phishing emails.

1. Double check the domain name of the email address.

The first dead giveaway is the domain name of the email address. The "name" of the sender might look correct, but the actual email address it was sent from looks a little off. Compare it against the sending address of an email that you know is actually from the source.

For example, communications from ResNexus have the email domain "@resnexus.com" without the quotes. Here are a list of addresses that you can be sure would come from ResNexus:

support@resnexus.com

communications@resnexus.com

franklin@resnexus.com

To contrast, here are some addresses that would not come from ResNexus, and should be reported to your support representative.

rn.companybulletin.u @resinexus.org

lgjerding @resexus.com

urgentmessage @resnaxus.com

support @reservationnexus.com

If a phone number is included in the email signature of someone claiming to be your ResNexus support representative, you can compare that phone number with the one found on your support page to see if they match.

2. Be more cautious with urgency request emails.

Another red flag is use of urgency and/or threats in the content of the email. ResNexus—and really, any legitimate business—will never ask for your login credentials. Phrases such as "ACTION NEEDED" and "URGENT ACCOUNT ERROR" are hallmarks of phishing attempts.

If you receive these types of emails from your bank, phone provider, or other service, we recommend calling them from sources that you control. For example, in the example of a credit card, call the customer support number on the back of the card rather than the number provided in the suspicious email or text.

3. Do not download file attachments until you have vetted the email.

Finally, never download unexpected file attachments from an email without confirming the legitimacy of the sender. Spreading malware and viruses is a common objective of phishing. Again, when in doubt about the legitimacy of an email, call your service provider with the number listed on their official website, bill statement, or back of card.

How to Make Sure You’re on the Real ResNexus Login Page

See below: example of a phishing email impersonating a ResNexus support representative. Note the incorrect email domain and phone number:

Not sure if something is phishy?

If you're ever unsure about the validity of a communication, there's no harm in checking in with ResNexus support directly. Don't respond to the message in question; reach out to ResNexus using a trusted channel and confirm whether the message is legitimate or not. We'll be able to help you out in either case, and you'll be helping keep us informed on ongoing phishing attempts.

We recommend you take the same precautions with all of your service providers, including your bank, credit card, etc. By promptly reporting suspicious activity to the relevant channels, you can help keep your community more knowledgeable and secure.

The Intuitive Booking Calendar You’ve Been Looking For

Fri, 15 Aug 2025 16:18:49 GMT

When you run a hospitality business, your calendar is your lifeline. Issues with your calendar can cause double bookings, errors in guest information, and mistakes on reservations. They can prevent you from providing the quality service you’re known for and may lead to loss of revenue.

ResNexus helps keep your business on track. Our reservation calendar not only reduces double bookings by showing potential reservations in real-time, but also allows you to manage and modify reservations, see the housekeeping status, filter bookings, view the waitlist, and more.

With the ResNexus reservation calendar, your booking software can deliver more details with less hassle. Regardless of whether you run a bed and breakfast, a campground, a hotel, a vacation rental, or other type of hospitality company, our booking software can give your business the boost it needs.

Here’s how the ResNexus reservation calendar can work for you.

Easily Filter Reservations

The reservation calendar by ResNexus streamlines your booking system by allowing you to filter bookings by category. Our advanced filters include check-in status, payment status, retail items, reservation source, and more.

With one click, you can view all the guests that have booked through an OTA like Airbnb. You can also sort by status, unit type, and number of guests. ResNexus can help you see more about your reservations in less time.

Reduce Double Bookings

Once connected with our Direct Connect software, the ResNexus booking engine gathers information from all your booking sources–OTAs, direct bookings, phone reservations–and syncs it automatically as it comes in. By then sending data back to the OTAs about reservations made directly through your business, the software virtually eliminates double bookings.

Since you can view the bookings from all sources on the reservation calendar, you cut back on double bookings and have more control over reservation details and guest information.

Manage and Create Reservations

The ResNexus reservation calendar takes your booking software to the next level. It lets you see all the online, over-the-phone, and OTA bookings you’ve received all in one place, so you’re not switching between screens for the information you need.

In addition, by allowing you to drag and drop existing reservations or make new reservations right from the calendar, the software puts the power of flexibility in your hands.

Try ResNexus Today
Reduce the number of double bookings you experience and increase the details you see for your reservations. Try ResNexus risk-free today. Regardless of the size of your property, we have the tools that will help you do and see more.

Adjust the Detail View

With both low and high detail views, you can adjust the information you see at a glance. The low detail view shows you information such as guest name, number of nights, and type of booking. The high detail view adds guest contact information, number of guests, payment information, and other details about the reservation.

The ResNexus reservation calendar allows you to take charge of your reservation system, so you can see more about your bookings.

See the Housekeeping Status

The ResNexus reservation calendar upgrades your online reservation system by not only allowing you to see guest information, but your property information as well. The room status of each unit is clearly displayed on the calendar so you know where housekeeping is needed.

With the guests’ arrival information also shown at a glance, you know when housekeeping is required and what type of cleaning is scheduled. ResNexus gives you the ability to do more by seeing more.

Make Adjustments to Reservations

Upgrade your booking software with ResNexus and make adjustments to existing reservations right from the calendar. Simply click on the reservation to add guest details, payment information, notes, or to adjust daily rates with just the click of a button.

Get more from your booking engine with the ResNexus reservation calendar and enjoy more control over your guest reservations and reservation software.

View the Waitlist

See if there are guests on the waitlist and for which rooms with just a quick look at the ResNexus reservation calendar. The date row at the top is highlighted in orange to show not only if there are waitlisted guests, but also how many.

In addition, the calendar allows you to enter contact information for each waitlisted guest so you can market to them in the future. Let your management software do more for you with ResNexus.

Streamline will replace LiveRez, LMPM, VRM: Vacation Rental Properties Seek Alternatives

Fri, 15 Aug 2025 16:18:49 GMT

Streamline, one of the major vacation rental property management systems, is preparing to replace three other well-known platforms: LiveRez, LMPM, and VRM. By July 2026, all properties currently managed on these platforms will be transitioned to the Streamline system.

This means that property managers and owners using LiveRez, LMPM, or VRM will soon need to adapt to a new software environment, with different workflows and features than they may be accustomed to. In addition, some operators may see an increase in price. The move affects a wide range of businesses in the vacation rental industry, with many owners and operators left wondering if Streamline is the right fit for them.

ResNexus: A Proven Alternative for Vacation Rental Managers

Many businesses who previously used LiveRez, LMPM, or VRM are curious about other top software solutions. ResNexus is an award-winning vacation rental management solution that’s built to support your business with easy-to-use software and unmatched customer service.

Here’s why vacation rental managers are choosing ResNexus:

Best Software Guarantee
ResNexus offers a suite of powerful features for vacation rental managers at a fraction of the cost of Streamline.
Seamless Connections to Top OTAs
Boost your bookings with robust integrations to leading channels like Vrbo, Airbnb, and more. In addition, ResNexus is a preferred partner of Airbnb.
Unmatched Support
Get the help you need, when you need it—with fast phone and email support, plus hospitality business coaches who truly understand your business.

Concerns Grow as Streamline Takes Over
For many vacation rental business owners and managers, this forced migration is cause for concern. There’s no guarantee that Streamline will fit every business’s needs. Each company has its own workflows, preferences, and integrations. As always, a customer's best tool for decision-making are other user reviews.

See Streamline's online reviews.

While many Streamline users praise the system's comprehensive functionality, others cite the software's complex setup process and steep learning curve, as well as slow or inconsistent customer support. An emerging consensus among reviews is that Streamline might be "overkill" for smaller companies, as the system often requires a dedicated team to handle its bugs and processes.

On top of that, Streamline’s starting price is significantly higher than what many LiveRez, LMPM, and VRM users are accustomed to—reportedly starting at $750 per month, with no free trial available.

Don’t wait to make a plan for the future of your property management software. Schedule a free demo with ResNexus today and try risk-free!

While Streamline, LiveRez, LMPM, and VRM all fall under the Inhabit umbrella—a company that has acquired a significant share of the vacation rental software market—these platforms will soon be consolidated under Streamline.

How Group Reservation Software Streamlines Event Planning for Lodging Businesses

Wed, 11 Jun 2025 21:27:23 GMT

Who is this for?

Property owners and managers looking for better ways to manage group reservations.

Jump to section:

Group travel is on the rise—family reunions, destination weddings, retreats, conferences, sports teams, and more. These events can generate huge value for hotels, inns, and lodges, but they bring with them significant logistical challenges. Managing multiple rooms, varying guest preferences, scattered payments, and communication can reach a level of complexity that causes things to spiral out of control.

Without the right tools, even one group booking can turn into a full-time job.

That’s where a good group reservation software platform comes in. And ResNexus, a leading name in the hospitality property management software space, has created a feature-rich solution designed to tackle group booking chaos and turn it into streamlined coordination.

In this article, we’ll explore how the group reservation system from ResNexus helps lodging businesses handle large bookings with confidence—and why investing in the right tools makes all the difference when it comes to guest experience, team efficiency, and profitability.

Why Group Reservations Matter More Than Ever

Group reservations aren’t just a perk— they’re a major revenue opportunity . A destination wedding can bring in dozens of bookings over a single weekend. A local yoga retreat may return seasonally. A conference or school group might fill your entire property mid-week.

But these opportunities come with complex needs.

Coordinating arrivals, adjusting room rates, communicating with organizers, tracking payments—it all takes time. And the more manual your process, the more likely things slip through the cracks.

That’s why properties of all sizes are turning to hospitality management software that include built-in group booking features. It’s not just about convenience—it’s about delivering better service, staying organized, and protecting your bottom line.

What Is ResNexus?
ResNexus is a full-featured hospitality property management software solution built for small to mid-sized lodging businesses. Our tools cover everything from front desk operations to marketing automation—and one of our major capabilities is the Group Reservations Manager.

Available in the Premier Edition, this module offers a purpose-built workflow for managing group stays—from the initial booking all the way through to guest check-out and payment collection.

Let’s take a closer look at what makes it so effective.

Wrapping Up

Managing group bookings doesn’t have to feel like juggling spinning plates. With ResNexus’s group reservations manager, you get a clear, organized, and flexible system that makes event planning a breeze for both you and your guests.

From customizable pricing and guest self-booking to automated deadlines and transparent payment tracking, this is group reservation software that actually works the way you do.

And with everything housed inside a single hospitality management software platform, your team can move faster, deliver better service, and handle more events with confidence.

Ready to take control of group reservations? Explore the Professional Edition of ResNexus and see how it transforms your booking process—one group at a time.

When Does a Group Booking Tool Make Sense?

If you run a property that hosts:

Weddings
Business retreats
Religious or wellness events
Family reunions
School or youth groups
Sports teams

—then you need a group booking tool to streamline the process and help you maximize your profitability. The ResNexus platform with group booking features is designed specifically for use cases like these, offering a practical solution without overcomplicating your workflow.

Bonus: Marketing & Reporting Built In

Beyond booking management, ResNexus includes tools that help you grow group business, communicate with your guests, and improve operations.

You can:

Create promo codes for group organizers
Use email templates for event outreach
View detailed reports on group performance

This insight can help you refine your strategy, identify high-value clients, and plan your calendar more efficiently. ResNexus also offers in-house marketing so you can get professional outreach without worrying about all the little details.

Real Benefits for Lodging Properties

The features are helpful, but what do they actually do for your business? Here’s what property owners often see when using a group reservation system like ResNexus:

Less stress: Fewer calls, fewer errors, less manual entry.
Better guest experience: Smooth, professional booking process.
Increased revenue: Fewer missed bookings, smarter pricing, improved occupancy.
Time savings: Staff can focus on hospitality, not logistics.

Key Features of the ResNexus Group Reservation System

1. Centralized Group Management

The heart of the ResNexus group reservation software is its centralized dashboard. Here, property staff can view the entire group’s reservation status—who has booked, who hasn’t, how many rooms are in use, payment records, guest names, check-in dates, and more.

It removes the need for multiple spreadsheets or email chains and replaces them with a single source of information.

This visibility makes it easy to:

Track the group’s booking progress
Follow up with guests who haven’t reserved yet
Make updates without confusion

2. Custom Group Rates, Made Simple

Need to offer a wedding party a discount for booking ten rooms? Want to raise rates on a holiday weekend for a corporate group? With ResNexus, adjusting group rates is quick and intuitive.

You can apply rate changes by percentage or by a fixed amount—either to the entire group or specific rooms. This flexibility helps you stay competitive while still protecting your margins.

It also removes the need for awkward back-and-forth negotiations or manual adjustments in the system.

3. Empower a Group Coordinator

Coordinating directly with every guest in a 15-person group is an exhausting task, so ResNexus lets you delegate. You can assign a group coordinator—typically the person organizing the event—who gets special access to manage reservations, room selections, or even payments.

This shared responsibility means less administrative work for your team and a smoother process for the group. And if they still need help, your staff has full visibility to jump in at any time.

4. Easy Guest Self-Booking with Personalized Links

Instead of manually inputting each guest’s details, you can create a custom booking link for the group. The group coordinator shares it with everyone, and guests can reserve their rooms independently.

Guests will:

Choose from available rooms in the group block
Agree to your property policies
Get an instant confirmation

For your staff, it’s hands-off and efficient. For the guest, it feels smooth and modern. This is the kind of smart automation people now expect—and it’s baked right into the ResNexus group booking tool.

5. Set Group Deadlines & Protect Inventory

One common pitfall with group reservations is holding rooms indefinitely and watching them go unbooked.

ResNexus allows you to set reservation deadlines for each group. After the deadline, any unclaimed rooms automatically return to general inventory, so you can make them available for other guests.

It’s a small but powerful feature that helps prevent lost revenue and makes your booking calendar much more predictable.

6. Flexible Payment Collection Options

Every group is different. Some prefer one person handling the bill, while others want each guest to pay individually. ResNexus supports both scenarios—or a mix of the two.

You can:

Track deposits and balances
See who has paid and who hasn’t
Generate custom invoices or receipts

This keeps your team organized and avoids confusion with the group leader or guests. It also improves the guest experience by making the billing process transparent.

How to Integrate Google Ads with Your Booking Engine

abiggerstaff@resnexus.com (Ashley Biggerstaff) — Thu, 29 May 2025 22:16:06 GMT

Who is this for?

Owners and managers of hotels, bed and breakfasts, and campgrounds are interested in running digital marketing ads.

Introducing Google Ads Integration: How to Integrate Google Hotel Ads with Your Booking Engine

You already know that your business cannot survive without an online presence in this digital age, and you also know that every good business needs a good digital marketing plan. There are many digital marketing strategies that you can use to boost awareness for your hotel or campground. One of the most popular tools is Google Hotel Ads.

Read on to learn more about Google Ads and how you can integrate Google Hotel Ads with your ResNexus Booking Engine.

Introducing Google Ads integration

If you are interested in using Google Ads for your hotel or campground, we have great news! ResNexus makes digital marketing easy with a direct Google Ads integration.

Write, manage, and report on your Google Ads campaign directly from your ResNexus Back Office! With this integration, you can:

Manage your campaigns: With the Google Ads integration, you can write, publish, and manage your campaigns directly from the ResNexus Back Office.
Track your campaigns: You can keep an eye on your ads in real-time with built-in reporting tools.
Improve conversion rates: Encourage hassle-free bookings with seamless connections between Google Ads and the Booking Engine.

What are Google Ads?

You’ve probably heard a lot about Google Ads over the last few years. Google Ads is an online advertising platform that allows businesses to display ads across Google’s Search pages and network.

Why Use Google Hotel Ads?

There are many reasons why a business might want to use Google Ads for its hotel. Some of the most common reasons include:

Increase Direct Bookings : Google Hotels are linked directly to your website and booking engine. This means that your guests can book with you directly, saving you money on 3rd party OTAs and commission fees.

Increase Awareness : Your ads will appear at the top of Google search results when potential guests search for accommodations in your area. This increased visibility increases the likelihood of guests selecting you for their next stay.

Advanced Data Tracking : Google Ads provides detailed analytics that help you measure the performance of your campaigns. This can help you understand how your budget is being used and how you can adjust your strategy accordingly.

Why You Should Use ResNexus

ResNexus is more than just a booking engine—it’s a complete hospitality marketing solution. Here’s why you should use ResNexus for your Google Ads integration:

Native Integration with Booking Engine : No need for third-party tools—everything is managed within your ResNexus account.
Link to Google Analytics : In addition to all 70+ reports found in the ResNexus engine, you can opt for more by connecting Google Ads and ResNexus to Google Analytics.
Hospitality Marketing Experts : If you need additional help with your Google Ads, we have an in-house marketing team ! See how our team’s expertise can help your hotel succeed.
Red Carpet Service: Our motto at ResNexus is “learn, serve, grow”. We offer unmatched customer support for all our subscribers.

Get Started Today

If you’re ready to take your hotel or campground’s digital marketing to the next level, integrating Google Hotel Ads with ResNexus is a great step forward. Increase direct bookings, reduce OTA commissions, and gain full control over your advertising strategy—all in one place.

Visit ResNexus to learn more and get started with Google Ads integration today!

What do they look like?

Whether you’ve realized it or not, you’ve seen these ads every time you’ve used a search engine like Google!

One way you might have seen these ads is at the top of a search results page with a small, bold “sponsored” label. However, that is just one way that your ads might be seen by potential guests.

How do they work?

Google Ads are a form of “pay-per-click” marketing, aka “PPC”. As the name implies, a pay-per-click platform like Google Ads doesn’t charge advertisers to create or publish their ads. Instead, advertisers pay a small fee every time someone clicks on their ad.

How do they help my business?

Digital Marketing Ads are a great way to increase awareness and bookings for your business. As soon as your Google Ad is published, it’s shown to potential guests. This visibility is immediate and will last as long as your ad is published.

This increased visibility can help increase your website traffic and bookings by introducing your business to new users and retargeting previous guests.

Google Hotels Ads

There are many types of Google Ads, but the one most commonly used for digital marketing in the hospitality industry is Google Hotel Ads.

Google Hotel Ads are ads designed specifically for hotels, campgrounds, and other hospitality businesses. These ads appear on Google Search, Google Maps, and Google Travel, allowing potential guests to see real-time rates, availability, and direct booking options.

Why Use the Integration?

Managing Google Hotel Ads can be complex, but ResNexus simplifies the process by integrating directly with Google’s platform. Here’s why this integration is a game-changer for hospitality businesses:

All-in-One Hotel Management : ResNexus is an all-in-one solution for hospitality management. With one login, you can manage your ads, bookings, OTAs, finances, and more!
Simple User Interface: Our integration removes all the distractions, only showing you what you need to see for seamless ad creation and management.
Seamless Connection: We’ve said it once, but it bears repeating- connect your ad directly to your booking engine for a seamless guest experience from first click to final checkout.

How Does it Work?

ResNexus makes it easy to integrate Google Hotel Ads with your booking engine. Here’s how:

Step 1. Log in to the ResNexus Back Office

Step 2. Navigate to “Settings”

Step 3. Select “Google Ads”

Step 4. Select “Link Account”

Step 5. Select the Google Ads account you want to connect

Step 6. Start managing your Google Ads

Yes, it really is that easy.

Hospitality Specials, Packages, and Promotions to Capture More Revenue

Rwooten@resnexus.com (Richard Wooten) — Thu, 22 May 2025 22:16:08 GMT

Special Offers Throughout the Booking Experience

Guests aren’t just looking for a place to sleep; they’re seeking unforgettable experiences. That’s why using promotional products and personalized packages is one of the smartest marketing strategies in the hospitality and tourism industry today.

With property management software from ResNexus, promoting add-ons, services, and packages that enhance the guest experience at every stage of the booking journey is a breeze. From the moment they view your site to the final step of checkout, ResNexus makes it easy.

How to Enhance Guest Experience in Hotels with Upsells

By offering retail items like chocolate-covered strawberries, adventure packages, or early check-ins through your booking engine, you can add value and enhance the guest experience. With ResNexus, this process is seamless, allowing you to feature upsells both before and after room selection.

This isn't just about making more money (though who doesn't like that?), it's about creating a memorable guest experience that keeps people coming back.

Enhancing the Guest Experience Through Partnerships

Want to really stand out? Consider bundling your amenities with services from local businesses. Offer dinner discounts, guided tours, or spa day passes. It’s a fantastic way to provide unique local flavor while building community partnerships that guests love.

This tactic helps answer the question: How do I create a memorable guest experience? Offer what your competition can't and make it easy for your guests to book with you.

"The booking engine sidebars allow us to display special offers and ‘enhance your stay' retail items… This makes it easy to bring better awareness for guests to add them while making online bookings."

— Alexandra Gallagher, Copper Creek Inn, Cabins, and Lodge

Showcase Unique Offers with Smart Display Tools

Most booking engines just show room availability. ResNexus goes further by displaying your hospitality promotional products and packages in sidebars during unit selection. That means your romance packages, wine tastings, or goat yoga retreats are front and center, right when guests are most likely to add them.

This experience-focused strategy supports the growing trend toward enhancing guest experiences in hotels by offering unique, tailored experiences.

Upsell at Checkout: Don’t Miss the Final Opportunity
Before a guest finalizes their reservation, ResNexus allows you to show an "Enhance Your Stay" tab, featuring retail add-ons and packages like spa treatments, breakfast in bed, or local tours. This last-minute upsell opportunity can significantly increase the revenue value of each customer's stay.

Think about the last time you were at the supermarket. While waiting for the cashier to bag the groceries for the customer ahead of you, you probably saw the wall of candy, jerky, cell phone chargers, and more knick-knacks.. You probably thought, “Oh, I need this, and it's right there anyway.” Supermarkets do this for a reason; they want to upsell you at the last moment.

You can do the same thing for your property! Businesses that implement this step often see thousands of dollars in additional revenue, just from checkout upsells.

https://www.youtube.com/watch?v=xkV1tSPf9jw

Using Promo Codes to Get Guests to Book Direct

In Your Email Marketing

Promo codes are one of the most effective marketing strategies in the hospitality and tourism industry. With ResNexus, you can generate custom promo codes for specific email campaigns—perfect for seasonal discounts, loyal customer perks, or special occasions. Guests can then redeem it in your booking engine to receive their special offer.

In Your Google Ads

But don’t stop at email. You can also use promo codes in Google Ads! Target keywords like “romantic weekend getaway” or “family vacation special,” and include your ResNexus-generated promo codes as part of the ad copy or landing page. Some ad formats even offer options to add promo codes, such as Performance Max Campaigns. When guests click your ad, they’ll see the value upfront, boosting conversions and helping you get guests to book directly.

Need help setting up a campaign on Google Ads? We can help! We offer consultations, and we can even run the ads for you with detailed reporting for your account every month. Call today and see how we can help.

"ResNexus has been very valuable to the success of our small Boutique Inn. We could have never dreamed that our reservations coming in could go as smoothly for worldwide travelers! The system allows us to be better productive innkeepers! ResNexus is a wonderful company, and we love our Red Carpet Specialist. ResNexus is much more than a reservation management company… they are people helping people… family!"

— Luanna Cole, The Plantation House Boutique Inn

Don't just listen to us. See what one of our clients has to say!

Ready to Maximize Your Bookings With ResNexus?
ResNexus gives you the tools to turn your reservation system into a revenue-generating machine!. From smart upsells to strategic promo codes and unique packages, it’s easier than ever to increase revenue and enhance the guest experience through efficient property management software.

Ready to grow your business and offer unforgettable stays? Book a demo with ResNexus today and discover what the leaders in hospitality technology can do.

How to Design the Best Bed and Breakfast Website: A Guide for Owners

Thu, 24 Apr 2025 21:19:55 GMT

Why Your Website Design Matters

First Impressions

Just like sitting down for an initial job interview, your website is oftentimes the first touchpoint for your guests and the first impression of your business. If you have a current website, ask yourself these questions:

Ask yourself:

Is my website easy to navigate, and does it look clean and polished?
Does my website entice visitors to explore the pages or book a room?
Why would I book through this website over Booking.com or Airbnb?
Is my website better than my local competitors?

Who is this for: Bed and breakfast owners, managers and team members who want to convert more visitors, grow their business, and generate more revenue.

In This Article:

Why Your Website Design Matters
Use a Reliable CMS
Prioritize a User-friendly Design
Use High Quality Images & Videos
Implement a Seamless Booking System
Optimize for SEO and Local Search
Craft Engaging and Informative Content
Ensure Mobile Friendliness
Leverage Social Proof and Reviews
Track Performance and Make Improvements
Hire Website + SEO Professionals
What is the Best Bed and Breakfast Reservation System?
Why Choose ResNexus for your B&B Website?

Your bed and breakfast may be charming, but if your website doesn’t captivate guests instantly, they might never step through your door. A stunning, user-friendly website isn’t just nice to have— it’s the key to filling your rooms and increasing direct bookings.

Your website serves as a digital storefront, setting the tone for your guest experience and convincing potential visitors to choose your property over competitors.

In this guide, we'll explore key elements that make a bed and breakfast website effective, engaging, and optimized for conversions.

Credibility & Brand Image

Your website is a direct reflection of your brand and the level of service guests can expect. A polished, professional design instantly enhances your credibility, positioning your B&B as a top-tier, trustworthy choice.

Credibility also plays a role in your organic search rankings as well. With the saturation of the internet, search engines only want to showcase and promote trustworthy websites, resulting in a positive experience for the visitor and higher organic rankings.

A thoughtfully designed site also helps your B&B stand out. By showcasing your unique charm, providing local resources, and emphasizing your personalized service, you create a compelling story that resonates with potential guests. This not only attracts new visitors but also strengthens your brand, encouraging repeat stays and word-of-mouth referrals.

Website Conversions

Every time somebody lands on your website, it is another chance for them to convert. Conversion could mean many things, such as requesting more information, contacting management, sending an email, calling you, browsing resources, or ideally—booking a room.

Give yourself the best chance of conversions by having a nice-looking website that is easy to navigate.

Top Tips for B&B Website Design

Before you begin searching for tips to build your B&B website, you have to determine if you want to DIY it, or hire a professional. Both have pros and cons, but ultimately hiring a professional ensures best practices are followed and lets you spend your time running your business.

However, if you want to ensure your B&B website is competitive, engaging, and optimized for conversions, you’re in the right place.

These are the non-negotiables of a bed and breakfast website. They're not just nice to have-they’re essential!

1. Use a Reliable CMS & Prioritize Security

So which platform will you use to build your website? For the DIY’ers, you have your choice of many Content Management Systems (CMS) like WordPress, Wix, Squarespace, and others. However, not all of them are optimal for the bed and breakfast industry, and many of their tools are better suited for an e-commerce business.

Through your website and booking engine, visitors will be inputting credit card information and sensitive data. Online security and privacy are a must along with a reliable CMS.

Protect your website by:

Ensuring your site is secured with an SSL certificate (HTTPS).
Using reputable payment gateways for transactions.
Regularly updating plugins and software to prevent security vulnerabilities

We ensure all of our websites follow the highest standards of online security through Amazon (AWS) secure servers, along with an SSL certificate through Amazon (AWS), utilizing the latest wildcard technology. Our booking engine and reservation software follow PCI compliance, ensuring that payments and sensitive information are handled appropriately.

At ResNexus, our websites are not only visually stunning and SEO-friendly, but they are also easy to navigate and designed with the specific needs of your business in mind. Our niche team of designers is highly skilled at creating websites specifically for the bed and breakfast industry.

2. Prioritize a User-Friendly Design

User-friendliness is imperative for both search engines and users. Both need to understand quickly and simply who you are, what your business is about and how to navigate it.

Additionally, they need to understand how to move between pages and how each page relates to one another.

Your website should also be visually appealing and interesting to look at. A clean layout, intuitive menu structure, and high-quality images can significantly enhance the user experience and keep visitors from bouncing too quickly.

Consider these best practices:

Use a simple, responsive design that looks great on desktops, tablets, and mobile devices.
Ensure fast load times by optimizing images and minimizing unnecessary plugins.
Keep the navigation menu straightforward with clear categories like:
Rooms
Amenities
About Us
Contact

Along with this, linking to your social media accounts is a nice way to encourage those looking for your brand via social channels.

You should also ensure that contact and location details are easy to find and can be seen on the home page and throughout the website. Be sure to include a “Contact Us” page so guests can reach out easily if they have a specific question.

Ensure:

A "Contact Us" page includes your phone number, email, and address with an option to submit a message or query via the website.
An interactive map (for an additional charge) can be designed and added to your website to show your property location and nearby attractions.

3. Use High-Quality Images and Videos

Poor photos are one of the main deterrents to potential bookings. Showcase your property with professional, high-resolution photos of rooms, common areas, amenities, and outdoor spaces, and nearby attractions.

You can also include some drone footage of your property from above or a virtual tour embedded or uploaded to your website. ResNexus offers free drone footage and professional photography with our road trips team, if you’re interested!

While hiring a professional is usually best, capturing nice photos of your property is easier than you think with modern-day smartphones. Check out our guide for how you can capture stunning property photos as a property manager/owner!

4. Implement a Seamless Booking System

A good website needs an integrated booking engine that supports real-time availability and pricing, along with being easy to use. A seamless booking engine includes clear pricing, cancellation policies, and special offers to encourage conversions.

Our booking engine is designed with the bed and breakfast industry in mind. We offer an all-in-one property management system, trusted by thousands of hoteliers.

Check out our free booking engine demo if you're curious about the design and functionality.

5. Optimize for SEO and Local Search

Search engine optimization (SEO) is an ever-changing game. To help your B&B appear in relevant searches. Focus your pages on:

Targeted keywords such as “bed and breakfast in (your location)” in your content, titles, and meta elements, including variations of your keywords.
Location-based blog content about local attractions, events, and activities.

Ensure you are listing your business on Google My Business and other local directories to enhance visibility.

We know not every property owner is an SEO expert, but we are! Reach out to our Digital Marketing team for any SEO-related questions, an SEO audit or to sign up for our SEO packages.

6. Craft Engaging and Informative Content

Your website should not only provide booking information but also engage visitors with compelling content. Consider including:

A detailed "About Us" page that shares your story and what makes your B&B unique.
Guest testimonials and reviews to build trust and credibility.
A blog with travel tips, local recommendations, and seasonal promotions.

7. Ensure Mobile-Friendliness

Many travelers search and book accommodations on their smartphones, making mobile optimization essential. Test your website on various devices to:

Ensure text is readable and buttons are easy to click.
Verify that images scale properly without slowing down load times.
Streamline the mobile booking experience with minimal steps.

8. Leverage Social Proof and Reviews

Potential guests trust other travelers' experiences. Integrate social proof by:

Displaying guest reviews from platforms like Google, TripAdvisor, and Yelp.
Embedding social media feeds or linking to active accounts to showcase real-time engagement.
Featuring press mentions, awards, or recognitions to boost credibility.

At ResNexus, we offer niche expertise on bed and breakfast SEO to help you optimize your Google My Business profile, get more reviews, and rank for local keywords.

9. Track Performance and Make Improvements

Google hates stale websites. That’s why continually improving your website is key to seeing more organic traffic and climbing the rankings on Google Search. You can monitor how your website performs using analytics tools like Google Analytics.

You can track things like:

Traffic sources and visitor behavior
Conversion rates and booking trends
Page performance to identify areas for optimization

Additionally, improving your website’s SEO is an ongoing process as links break, articles decrease in visibility and your offerings change.

If you’re unsure what your SEO ranking is or what you can do to improve it, consider booking an SEO audit with one of our experts!

10. Be a Local Resource

Some people who visit your website won’t book a room, but that doesn’t mean they should leave empty-handed. You are an expert in your area, and some visitors are looking for a local’s advice to make their stay more enjoyable.

Include a travel guide page with information on local restaurants, attractions, museums and insider tips for visiting the area.

Even if they don’t book a room at first, they will value the local tips you’ve given them, and they are more likely to return to your site in the future.

Hire Website + SEO Professionals

Not every bed and breakfast owner has the time to build a website, let alone a great one! That’s when hiring website designers and digital marketing experts might be a better choice. At ResNexus, we have a team of professionals who can build your website for you and ensure it is SEO-friendly.

Take a look at some of our custom website templates and reach out if you want to learn more, book a demo or talk to one of our designers.

Not only that, but we have digital marketing experts who can help grow your business using tools like Google Ads, SEO, email marketing, and SEO articles. Our team’s niche expertise is specific to the lodging and hospitality industry, and we strive to deliver the best results for our clients.

What is the Best Bed and Breakfast Reservation System?

In general, your guests want to browse photos, check rates, compare amenities and then book their stay online without much hassle. With the competition these days from online travel agencies (OTAs), it’s becoming more and more important to choose a reliable and efficient booking engine.

ResNexus provides a highly targeted reservation system designed specifically for the lodging industry. Our tools focus on helping bed and breakfasts, campgrounds, RV parks, and others get more bookings and fill their rooms.

Request a demo and let us see what we can do for your property!

Why Choose ResNexus for your B&B Website?

ResNexus is designed specifically for the lodging and hospitality industry, making our tools and insights invaluable for your business. We understand the pain points that B&B owners have, such as payments, bookkeeping, marketing, and fluctuating occupancy.

Our system and offerings are designed to not only address these pain points but squash them! What’s even better is our flexible and competitive pricing based on your units and seasonality.

We have been servicing the lodging and hospitality industry for over 21 years and we have many client testimonials and case studies you can browse if you want to see our results from a client perspective.

Our main offerings include:

Robust Booking Engine & Reservation System
Payment Processing
Travel Protection
Marketing Integrations
Digital Marketing Services

Final Thoughts

A well-designed bed and breakfast website is a powerful tool for attracting guests and increasing direct bookings. By prioritizing user experience, SEO, high-quality visuals, and a seamless booking system, you can create a website that showcases your B&B’s charm and helps convert visitors into loyal guests.

Regular updates and performance monitoring will ensure your website remains competitive in the ever-evolving travel industry.

If you’re unsure where to start or need advice on your current website, book a call with one of our experts and let’s make something great together!

Photography Tips for Property Owners: Capturing Stunning Photos & Videos

Wed, 09 Apr 2025 22:16:05 GMT

When creating a successful website for your residential property—whether it’s a campground, cabin, RV spot, bed and breakfast, or hotel— having high-quality imagery is critical. Your photos and videos will help showcase the beauty of your property, attract potential guests, and communicate the experience you offer.

But what if you're not a professional photographer or videographer? Don’t worry! This guide will provide you with beginner-friendly tips, lighting advice, and editing guidance to help make your property shine.

Take Advantage of Natural Light

Natural light is your best friend, especially when taking photos outdoors or in rooms with big windows. Try to take pictures during the “golden hours”—within one hour after sunrise or before sunset—when the light is softer and creates a warm, inviting glow.

You might be surprised just how much life natural light will give your photos and you won’t need any artificial lights.

Avoid the Harsh Midday Sun

If you're shooting outside, avoid the harsh midday sun, which can cause unflattering shadows. If you must shoot in bright light, try to find some shade or use a reflector (even a white sheet of paper can work) to soften the light.

Use Indoor Lighting Wisely

When taking photos indoors, turn on all the lights to brighten the space. Avoid using your camera’s flash, as it can create harsh lighting and unappealing shadows. If possible, use natural light from windows to add warmth to the image.

Mind Your Shadows

Pay attention to shadows, especially indoors. Make sure the light isn’t creating deep shadows on furniture or walls. Experiment with different lighting sources, such as lamps or overhead lights, to create a more balanced look.

How to Get Started:

Every property owner knows how important photos and videos are for potential bookings. If you’re not a professional photographer, but need some nice photos/videos of your property, you’re in the right spot!

Don’t let your inexperience keep you from taking out your phone and testing your hand!

Many people think they need the most expensive camera, top-of-the-line equipment, and the best editing software to capture something decent.

With some best practices and a decent camera on your phone, you can take some stunning images/videos that will bring people from their computers to your property.

Here are some essential tips to help you get started:

Clean Up the Space : Before snapping photos, ensure the area is clean and clutter-free. Make beds, fold towels, remove any personal items, and tidy up outdoor spaces.
This is where your talents as a property manager or owner come in handy; you know what will make your space look good, so do that! A neat, organized space will make your property look more inviting.
Find the Best Angles : Each property has unique features, so walk around to find the most flattering angles.

Here are some examples to help get started, you might like:

•   A full view of a cozy cabin
•   A wide shot of a scenic campground
•   Shooting from slightly above or below can also add depth to your photos (maybe find a ladder)
•   Capturing the corners of a building or room can take the photo from flat to dynamic and interesting.

Use the Rule of Thirds : This classic photography technique helps balance your composition. Imagine your frame is divided into nine equal squares by two horizontal and two vertical lines. Try placing key elements (like a bed, campfire, or building) along these lines or at their intersections to create more engaging visuals.
Focus on Details : While wide shots of your property are important, don’t forget the details! Capture close-up shots of special features like unique decor, signage, amenities, or natural elements that set your property apart.

These small details help tell the story of your space, and we can use them for articles or other content on your website.

Photo Lighting Guide for Beginners

Lighting is one of the most important things you can do to improve your shots. It’s frustrating to spend a long time shooting just to realize the lighting is either too bright or too dark.

Here’s how to ensure your lighting works for you, not against you.

Lights, Camera, ResNexus! Turn Your Content Into Conversions

By following these simple photography tips, you’ll be well on your way to capturing stunning images that showcase the beauty of your property. You’ve taken some great shots and clips; now it's time to put them to good use!

At ResNexus, we’re here to help you make the most of your online presence and grow your business. Whether you need reservation and booking software , a website redesign, or targeted digital marketing strategies, we’ve got you covered. Ready to reach new heights and transform your business? Property Management Software | ResNexus

Contact ResNexus today , and let’s build something beautiful together!

Editing Software for Beginners

If you want more advanced editing options, plenty of beginner-friendly editing tools are available. Here are a few popular choices:

Canva

Canva is an intuitive and easy-to-use design tool that offers basic photo/video editing features. You can adjust brightness, contrast, and saturation, apply filters, and add text or graphics to your images. They also have many other features that can help any business owner with design.

Adobe Lightroom

Adobe Lightroom is easy to use, with simple sliders for adjusting light, color, and details. You can even save presets to quickly edit multiple photos with the same settings. While it is mainly known for photo editing, you can do a lot of video editing as well. This software isn't free, but it is still one of the more budget-friendly options.

Snapseed

Available for both iPhone and Android, Snapseed is a powerful, free photo editing app that offers advanced tools like healing brushes, selective adjustments, and HDR effects.

InShot

InShot is a user-friendly app for editing videos. It lets you trim, add music, and apply effects to your clips, making it an excellent choice for quick and professional video editing on a smartphone.

Best Practices for Taking Property Photos & Videos

To ensure your property photos turn out as professional as possible, follow these additional tips:

Showcase Every Area

Plan ahead and make a checklist of the shots you want to take. Make sure to take photos of every important area of your property—bedrooms, bathrooms, living spaces, parking, common spaces, and outdoor areas. Include any unique amenities, like a fire pit, hiking trail, or pool, to give guests a complete view of what you offer.

Shoot Horizontally and Vertically

We encourage you to shoot your photos and videos in both a horizontal and vertical orientation to cover your bases. If you want to use some of your photos/videos on social media, you’ll want to follow the orientation they use. For example, TikTok mainly uses vertical videos, while Youtube uses both horizontal and vertical orientations depending on the type of content.

At ResNexus, when we design your website, we can use whatever orientation of video and photo you have. However, we always recommend getting a variety of different shots with multiple orientations, so you have something for every platform.

Use a Tripod

When we click a shutter button or click one on our phone's screen, we often naturally move our cameras along with it. Some phones can adjust for this, but often, it can create a blurry, unfocused picture.

For steady, sharp images, especially in low-light situations, consider using a tripod. Even a tiny, inexpensive tripod can make a big difference in the quality of your photos.

Take Multiple Shots and Clips

Don’t be afraid to take lots of photos and videos! Phones have a lot of storage these days, and you can even delete the ones you don't like later on. Experiment with different angles, lighting, and compositions. The more options you have, the easier it will be to select the best images later on.

Resize Your Images

Sometimes, when you try to apply an image or video to a platform, they might not accept it because the file is the wrong size or dimension. You can use an image resizer tool from many platforms like Canva and Adobe Express to get your photo to fit.

Keep in mind that doing this can sometimes affect the image quality. It is always best to shoot the original shot in the correct orientation. If you need additional help, the ResNexus team can take the raw file and help you size it for your website.

How to Edit on iPhone/Android Like a Professional

Once you’ve taken your photos, you’ll likely want to do a little editing to make them look their best. If you’re using an iPhone or Android, you already have a powerful editing tool right in your hands! Here’s how to edit your photos quickly and easily:

Open the Editing Tools : This will open up various tools for adjusting your image.
For iPhone : After taking a photo, open the Photos app, select the image you want to edit, and tap the three sliding knobs towards the bottom right of the screen.
For Android : Open the Gallery App, click recent, select the Image you just took, then top on the pencil icon towards the bottom left of the screen.
Trim Videos: If your video is too long or includes unwanted footage, use the trimming tool to cut it down. Keep only the best parts to make the video more engaging.
Adjust Brightness and Contrast : To brighten up a dark image or add some depth, start by adjusting the brightness and contrast. A little brightness can make a big difference, while contrast helps bring out the details.
Enhance Colors with Saturation : If your image feels dull, increase the saturation slightly to make the colors pop. Be careful not to overdo it—too much saturation can make the photo look unnatural.
Straighten and Crop : Make sure your photo is level by using the straighten tool, and crop out any unnecessary areas to focus on the main subject. Cropping also helps remove distractions from the edges of the frame.
Use Filters Sparingly : While iPhones especially offer a variety of filters, it’s best to use them sparingly. Opt for subtle filters that enhance the natural beauty of the photo without overwhelming it.

ResNexus awarded Expedia Group 2025 Preferred Partner Status

Thu, 06 Mar 2025 15:46:49 GMT

Understanding Expedia

Expedia Group is one of the largest OTAs in the travel industry. Its network includes more than 200 websites and native apps, and it is distributed through approximately 90,000 travel agencies and corporate travel partners worldwide.

For lodging businesses, this reach provides access to a large audience of travelers actively searching for accommodations. Listing on Expedia can help properties increase visibility, attract new guests, and fill rooms during slower periods.

What Expedia Preferred Partner Status Means

ResNexus has been recognized by Expedia Group as a 2025 Preferred Partner, a designation awarded to a select group of connectivity providers that meet strict technical and performance standards. Expedia Group evaluates partners based on reliability, data accuracy, system uptime, and their ability to help lodging partners grow bookings across Expedia platforms.

For business owners, this status confirms that the ResNexus–Expedia connection is built to maintain high-quality integrations and consistent data synchronization. Rates, availability, and restrictions are shared accurately across Expedia Group channels, helping reduce booking errors, minimize manual work, and support smoother day-to-day operations.

Managing Expedia listings with ResNexus

Managing OTA listings manually can be time-consuming and prone to errors. Through its direct connection to Expedia Group, ResNexus allows business owners to share rates and availability from a single system automatically.

This reduces the need for manual updates, helps prevent overbookings, and streamlines daily operations. The Preferred Partner status reinforces that this connection is both reliable and designed to support long-term growth.

Looking ahead

ResNexus remains focused on delivering dependable integrations that help business owners manage distribution efficiently and reach more travelers. The 2025 Expedia Preferred Partner recognition reflects ongoing efforts to provide stable, high-quality connections that support your business goals.

We appreciate the trust our partners place in us and look forward to continuing to add value in the year ahead.

Choosing the right partners for your property can directly impact your bookings, visibility, and day-to-day operations. Online Travel Agencies (OTAs) like Expedia play a major role in how travelers discover and book lodging, which is why reliable technology connections matter. ResNexus is proud to have been named as a preferred partner with Expedia Group.

Popular, Affordable Modular Accommodations Company Hostel Cubed Provides Special Offers for ResNexus Users

Wed, 05 Feb 2025 15:31:58 GMT

ResNexus is always looking for ways to elevate the hospitality industry, starting with our customers. That’s why we’re thrilled to announce that Hostel Cubed is offering steep discounts on their easy-to-deploy modular accommodations—a special offer for ResNexus clients.

Hostel Cubed offers affordable, customizable cabins that can be taken live in just weeks, and at a fraction of the cost of most park models. This makes them a popular choice for any glamping business or campground looking to increase profits by enhancing their business with hard-sided accommodations.

“We want guests to go on an inspirational and thought-provoking journey at each of our destinations. Our personalized approach and design capabilities transform campgrounds and RV parks into unforgettable experiences in just weeks.”

— Jeff & Doug , Co-Founders of Hostel Cubed

Unmet Demand

Across the California coast and adjacent to state and national parks, there are simply not enough affordable accommodations. As older motels close or are purchased, they are increasingly replaced by higher-priced hotels. Average rates for hotels are surging, driving an increased demand for affordable yet unique accommodations. RV Parks and Campgrounds can easily capitalize on this unmet demand with hard sided accommodations.

"Convert the Dirt"—A Case Study

Hostel Cubed was challenged by Joshua Tree Lake RV to quickly enhance its legacy property and boost revenue in an environmentally sensitive area. Within a few weeks, Hostel Cubed launched four modular cabins on two campsites. Within three months, the cabins were generating 7x monthly revenue while creating raving fans!

The steadily increasing ADR and positive reviews indicate a strong customer willingness to pay for these beautiful cabins. Owners can expect to recoup their investment in just a few years—much quicker than pricier alternatives!

What sets Hostel Cubed Cabins apart?

These cabins meet the legal definition of "Camping Cabins" in California, much like geodesic domes or hard-sided tents, allowing them to be more affordable, as well as fast and easy to install. Hostel Cubed Cabins will soon be certified as factory-built homes and park model RVs, facilitating use in more great places across the US.

Models Available

QUEEN CABIN - Cozy, year-round cabin with premium queen bed, sofa bed, live-edge desk, climate control. Sleeps 4.

HOSTEL CABIN - Highly flexible year-round solution for groups and active individuals such as hikers, bikers, and backpackers. Sleeps 4.

POD HOTEL TRAILER - The “mobile hostel” is a cozy, year-round solution for groups and solo travelers, perfect for festivals, hikers, bikers, and backpackers. Sleeps 8+.

Exclusive Discounts for ResNexus*

As a proud partner of ResNexus, Hostel Cubed wants as many people as possible to realize the same success of Joshua Tree Lake RV. To make it easier than ever, ResNexus customers receive a $2,500 discount on all units and a shipping credit of up to $2,500/unit, anywhere in the southwestern US. Please inquire for minimum order details. Deposits must be received by March 30th 2025.

Frequently Asked Questions

Q: How much does it cost?

Queen Cabin, fully furnished**

Camping Cabin Model ............................$37,495*
Park Model Cabin .........................................$47,495*

Hostel Cabin, fully furnished**

Camping Cabin Model ...........................$39,995*
Park Model Cabin .........................................$49,995*

Options

Off-Grid Solar Package Available
Custom Art and Lighting Packages Available

* Financing via Business Finance Depot.

* Insurable via Leavitt Group

** Pricing reflects limited time discounts for ResNexus customers.

Q: How long will it take?

From order to installation typically takes approxi mately eight (8) weeks, contingent upon the number of orders in queue and factory bandwidth. A specific time frame will be provided upon receipt of your order.

ResNexus Announces Integration with PriceLabs to Simplify Revenue Management for Properties

Wed, 08 Jan 2025 15:05:08 GMT

ResNexus is thrilled to announce its partnership with PriceLabs, bringing advanced revenue management and dynamic pricing to the hospitality industry to help hotels, bed and breakfasts, vacation rentals, glamping, short-term rentals, and campgrounds make informed, data-driven decisions. This collaboration offers powerful tools to optimize revenue and streamline rate management, making it easier for property owners to stay competitive in a dynamic market.

What Makes the ResNexus + PriceLabs Integration Valuable?

PriceLabs provides precise, data-driven rate recommendations by analyzing market trends, booking patterns, and historical data from platforms like Airbnb, Vrbo, and Booking.com. ResNexus users can choose to accept or decline these rate recommendations manually, or enable PriceLabs to automatically update their rates with dynamic pricing within ResNexus.

"At ResNexus, we’re always looking for ways to help our clients save time and increase revenue. I’m excited about this partnership with PriceLabs because it gives our customers a simple, effective way to stay competitive and focus on what they do best."

— Nathan Mayfield , ResNexus Vice President of Strategic Partnerships

This seamless integration saves property owners time by eliminating the need for manual rate monitoring, while ensuring pricing remains competitive in their local market.

Special Offer for ResNexus Users

To celebrate the launch of this partnership, PriceLabs is offering ResNexus users an exclusive discount: 15% off for the first three months with promo code ResNexusPL15. This special offer is available for the next 30 days and is a great opportunity to explore the full benefits of PriceLabs’ revenue management tools.

This partnership reflects ResNexus’ continued commitment to providing innovative tools and resources that elevate the hospitality industry, one business at a time.

ResNexus' Lawsuit Against ThinkReservations

Wed, 17 May 2023 21:27:22 GMT

THIS ARTICLE WAS LAST UPDATED JULY 12, 2023.

ResNexus (Convoyant LLC) and ThinkReservations (DeepThink LLC) have come to a settlement agreement. As part of the settlement, ThinkReservations has agreed to never again access ResNexus' back office without permission. The penalty if they do so is $2,000,000.

We want to take a moment to explain to the bed and breakfast industry the reasons behind our lawsuit against ThinkReservations.

How Would You Feel...

To illustrate why we decided to proceed with legal action against ThinkReservations, consider the following scenario:

How would you feel if one day at your bed and breakfast, you found the owner of the bed and breakfast across town—your main competitor—in one of your guest rooms carrying the guest's luggage?

When asked why they are there, they respond, "I'm just getting the guest's luggage. They have decided they want to stay with me." When you let them know that they are trespassing on your property without your permission, your competitor responds with "No. Your guest gave me their room key and told me I could get their luggage. Therefore, I'm not trespassing."

How would you feel if, after telling the competitor not to trespass and that you would willingly retrieve the guest's luggage, you catch them doing it over and over again? How would you protect your business when guests are loaning out their keys?

How would you feel if they only stopped once you sought legal action?

ResNexus signed a contract for the tri-party Select Registry integration. However, when it came time for ThinkReservations to integrate with ResNexus' association product, they refused to sign the contract. ThinkReservations objected to a provision in the contract that would prohibit ThinkReservations from "scraping" the ResNexus system.

The fact that ThinkReservations was insisting that this provision be taken out of the contract was very suspicious to ResNexus. Anti-scraping provisions are a very normal part of contracts dealing with technology. The contracts normally are issued so that the companies don't scrape information from public facing websites of their partners. This anti-scraping policy is a standard provision in all ResNexus contracts, and has been required of ResNexus by a majority of partner integrations.

To attempt to resolve the impasse, ResNexus Vice President Nathan Mayfield and ThinkReservations CEO Richard Aday met on a call in September of 2020 to discuss the contract. During that call, Mr. Aday admitted that ThinkReservations did not want to sign the contract because ThinkReservations does in fact use automated tools to scrape/hack the ResNexus system.

Mr. Aday admitted that whenever a property wanted to switch PMS providers from ResNexus to ThinkReservations, ThinkReservations would encourage the property to breach its user agreement with ResNexus and give their ResNexus login username and password to ThinkReservations.

ThinkReservations would then log in as the customer and run an automated program to scrape all data from the customer's ResNexus account. This would assist ThinkReservations in quickly and programmatically creating the new user account within ThinkReservations. Thus, ThinkReservations would not have to hire a team of people to gather information and create new user accounts.

By gaining the login credentials from ResNexus customers, ThinkReservations had unfiltered access to password-protected ResNexus information such as the internal announcements shared with customers regarding new products, bug fixes, etc. All of this in complete opposition and defiance to the ResNexus user agreement.

After hearing Mr. Aday's admission that ThinkReservations was gaining unauthorized access to the ResNexus system, Mr. Mayfield asked Mr. Aday to stop. Mr. Aday not only claimed they had the right to do so, but he also told Mr. Mayfield that they would encourage ResNexus to reciprocate. Hacking (gaining unauthorized access) is illegal by definition and ResNexus wanted no part of reciprocating.

Mr. Mayfield warned Mr. Aday that if they did not stop, ResNexus would most likely pursue legal action. Upon hearing this, Mr. Aday ended the phone call and also terminated the Select Registry integration contract.

ResNexus reached out in the following three days to try to work out a compromise, but were rebuffed by ThinkReservations. Within a few days, ThinkReservations again engaged in hacking by using username and passwords obtained by ResNexus clients. Upon discovering this, ResNexus put additional protections in place to stop ThinkReservations from scraping and again asked that they cease their activity. Even after these two requests, ThinkReservations continued to try to circumvent ResNexus' new protections.

ResNexus sent an official cease and desist letter to ThinkReservations. Even after an official cease and desist letter, ThinkReservations continued trying to gain access.

It became clear that ThinkReservations did not respect ResNexus' requests to stop the hacking, and that they were going to try to keep building tools to circumvent the added system protections. The only way to stop this activity was to bring legal action.

It is telling that ThinkReservations agreed to stop its scraping only after ResNexus filed the lawsuit.

Claims by ResNexus

The lawsuit between Convoyant LLC (ResNexus) and DeepThink LLC (Think Reservations) is public record, and anyone can look up the different motions, responses, and judgments at the links at the end of this page.

It was ResNexus' claim that this unauthorized access to our system by ThinkReservations is illegal and violates multiple federal and state laws. While there are many complex and technical aspects to these violations, a brief description of each claim is listed below. ResNexus was seeking judgment on the following items:

ResNexus was seeking judgment on the following items:

1. VIOLATIONS OF THE COMPUTER FRAUD AND ABUSE ACT (CFAA): 18 U.S. Code § 1030

ResNexus claimed that Think Reservation's actions constitute violation of the CFAA. While the facets of this act are quite complex, the simple definition prohibits anyone from "accessing a computer without authorization, or in excess of authorization," so long as that computer has been used in interstate commerce or by a financial institution. It is ResNexus' assertion that by intentionally accessing ResNexus password-protected servers without authorization, ThinkReservations was in violation of this statute. While accessing customer's computers, they also knowingly caused the transmission of a program (their scraping tool), which ResNexus asserts increased security risk, as well as negatively affecting ResNexus server performance.

2. VIOLATIONS OF THE STORED COMMUNICATIONS ACT (SCA) 18 U.S. Code § 2701

The SCA essentially gives you the right to sue for relief if someone else accesses electronic information you store without your authorization. Here, by gaining unauthorized access to the ResNexus back office, ThinkReservations had access to ResNexus stored communications in electronic storage. This communication included announcements, bug fixes, user agreements, and any other communication between ResNexus and our subscribers.

3. VIOLATIONS OF THE FEDERAL DEFEND TRADE SECRETS ACT (DTSA) 18 U.S. Code § 1836

The DTSA provides a private civil cause of action for victims of trade secret espionage or theft where a trade secret has been misappropriated. In other words, it protects companies from having their trade secrets stolen or accessed without authorization.

Because ThinkReservations gained unauthorized access to ResNexus' stored communications, they had access to see all of the "products in beta," bug fix announcements, front-end code of the ResNexus software, the back office support portal, back office design, etc. In short, having access to all of this information provided ThinkReservations the ability to know confidential and valuable information about ResNexus' business. In so doing, if they wanted to, they could use this information to their competitive advantage.

4. CIVIL CONSPIRACY

A civil conspiracy can occur when two or more people conspire to commit an act that is unlawful, and another person is injured by the act.

ResNexus claims that by soliciting the login information (username and password) from ResNexus subscribers, ThinkReservations violated the civil conspiracy laws of both Utah and Washington state. The solicitation of the login credentials allowed ThinkReservations unauthorized access to the ResNexus system to run their scraping program on the ResNexus servers. This violated the ResNexus Subscriber Agreement, allowed ThinkReservations to make money from charging the customer for the scraping service, and resulted in ResNexus losing customer revenue.

5. TORTIOUS INTERFERENCE WITH CONTRACT AND/OR BUSINESS EXPECTANCY

Tortious interference, also known as intentional interference with contractual relations, occurs when one party intentionally damages someone else's contractual or business relationships with a third party, causing economic harm. It is ResNexus' claim that ThinkReservations engaged in Tortious Interference by soliciting ResNexus subscribers to violate their Subscriber Agreements by providing ThinkReservations with their login credentials (username and password).

ResNexus has a valid contractual relationship with each of its subscribers that provided login credentials to ThinkReservations. Each subscriber agreed to abide by the Subscriber Agreement and ResNexus reasonably expected its subscribers to renew their respective Agreements.

Each of these ResNexus subscribers had a continuing obligation to abide by the Subscriber Agreement and agree to refrain from divulging login credentials, systematically scraping and exporting data, and sharing ResNexus trade secret information. ResNexus reasonably expects all subscribers to comply with every provision in the Subscriber Agreement as described above.

ResNexus believed that ThinkReservations had knowledge that its actions would be unlawful and had knowledge of the valid business relationships of ResNexus. Because ThinkReservations is a competitor in the hospitality management software industry, ThinkReservations knew or should have known that ResNexus' subscribers would be subject to contractual obligations of a Subscriber Agreement. Also, because it is a competitor in the hospitality management software industry, ThinkReservations knew or should have known that scraping subscriber data would not be within the accepted practices to comply with GDPR and PCI standards.

Further, by virtue of logging into the ResNexus platform, ThinkReservations would have had access to the Subscriber Agreement and would have gained actual knowledge of its restrictions. Further still, by virtue of being expressly notified that its actions induced violations of the Subscriber Agreement, ThinkReservations was again placed on actual notice that its actions were improper.

6. UNFAIR COMPETITION

ResNexus claims that the unauthorized access to our system by ThinkReservations in order to run their scraping program created an unfair competition between ThinkReservations and ResNexus in multiple ways.

First, as mentioned before, the unauthorized access gained by ThinkReservations provided access to stored communications between ResNexus and its subscribers. This included announcements of products in beta, bug fixes, and other information describing programming plans and information. Imagine the competitive advantage you could have with access to see the inner workings of your biggest competitor.

Second, ThinkReservations would solicit ResNexus subscriber login credentials to run their program. This program would access and scrape all the data in the subscriber's ResNexus account. This data would be used to quickly and programmatically create a new account within ThinkReservations. This means that many subscribers would be live and running with their new ThinkReservations account before ResNexus was aware that the subscriber was terminating the relationship. This afforded no recourse for ResNexus to attempt to "save" the subscriber relationship.

Third, this quick turnaround created an unfair advantage in payroll cost. Whenever a property wishes to leave their current provider and move to ResNexus, ResNexus does not log into competing software to obtain their data. Instead ResNexus asks each new property to send them their data. ResNexus employs an onboarding team that receives the data and uploads it into the property's new account and then completes the account setup. Much of the work is manual. However, by gaining unauthorized access and using the scraping program, ThinkReservations is able to programmatically complete this without having to employ an onboarding team.

Lastly, ThinkReservations gained monetarily from this scraping tool. Many of these properties were charged hundreds of dollars in "setup" fees in order for them to use the scraper and quickly create their account. ThinkReservations directly made money due to gaining unauthorized access to the ResNexus system.

7. TRESPASS TO CHATTELS

"Trespass to chattels" refers to the use of property without permission of the owner. Similar to previous claims made above, ResNexus asserted that ThinkReservations violated both Utah and Washington state trespass to chattels laws by soliciting subscriber login data and gaining unauthorized access into the ResNexus back office system.

8. UNJUST ENRICHMENT

This is similar to unfair competition, but is brought under state law. Put plainly, it is when one party uses another party to become enriched. The former, without paying the latter as per the appropriate restitution required by law, receives a benefit. This is deemed as unjust enrichment.

As ThinkReservations gained unauthorized access to the ResNexus system, used that access to build a scraping tool based on ResNexus front-end code, charged subscribers money to use their scraping tool, gained access to ResNexus' password-protected and stored communications, used the scraping tool to avoid payroll costs, and encourage ResNexus subscribers to violate their Subscriber Agreements, ResNexus asserts that this has directly enriched ThinkReservations without compensation to ResNexus.

How ResNexus Found Out

As many in the industry know, ResNexus and ThinkReservations are competitors in the bed and breakfast industry, providing Property Management Software (PMS) to thousands of businesses throughout the industry. Each business tries to build products and integrations to give their customers the best user experience possible. It was a joint ResNexus and ThinkReservations integration that became the catalyst for the lawsuit.

In July of 2020, ThinkReservations and Select Registry began making an online "booking engine" for the Select Registry website. This would allow Select Registry to show the availability of all its member properties and allow guests to book reservations directly on the Select Registry website. This is similar to OTAs (online travel agencies) such as Expedia or Airbnb.

Both Select Registry and ThinkReservations invited ResNexus to participate in this integration so that Select Registry members that use ResNexus could participate in the Select Registry booking engine.

ResNexus has a similar product that provides websites for regional and state associations. ResNexus agreed to integrate with Select Registry in return for ThinkReservations' cooperation to integrate with ResNexus' association product. It was a unanimous agreement that all parties involved felt was a win-win for them, as well as the industry as a whole.

Summary

Since the beginning of ResNexus, any business that has wanted to leave ResNexus to use a different property management system can export—or ask for an export of—their reservation and guest data. This is a tech industry standard and provides the business with their data without giving any third parties access to protected areas of a service or product.

Prior to this lawsuit, ThinkReservations did not ask ResNexus for any exports, and they did not ask us to improve our export process.

Instead, ThinkReservations built a custom hacking program to gather information from inside ResNexus. They used the client's ResNexus username and password to enable access for this program. Any act of gaining unauthorized access by itself goes against PCI and GDPR compliance.

When confronted, ThinkReservations replied that they were "scraping." Scraping is often employed by using a computer program to extract publicly available data from another source. There are lots of ways to lawfully "scrape" online sources, provided that proper authorization is acquired. "Hacking" is gaining access to protected programs/data by acquiring a username and password or bypassing authentication entirely in order to gain access to protected areas of a program. ResNexus was asking the court to determine if ThinkReservations was hacking, or scraping without the proper authorization and whether that is permissible under law.

When ResNexus discovered that ThinkReservations was hacking ResNexus with borrowed credentials, ResNexus asked ThinkReservations to stop. Even after receiving a cease and desist letter from our legal counsel, ThinkReservations continued. Even after ResNexus put in place new security measures to prohibit unauthorized access, ThinkReservations continued to try to find ways around these measures, and did not stop trying to access ResNexus until they were served a lawsuit from ResNexus.

ResNexus' Subscription Agreement prohibits ResNexus clients from sharing their username and password with anyone, and the Agreement has direct language prohibiting such sharing with other third parties and competitors. The Agreement states there is a $5,000 fine for doing so. By requesting client credentials, ThinkReservations was encouraging ResNexus clients to violate the terms of the ResNexus Agreement.

In addition, with constant access to the ResNexus back office, ThinkReservations had access to current and new features, updates and trade secrets.

False and Misleading Statements Made by ThinkReservations about ResNexus

Richard Aday, CEO of ThinkReservations, has made the following false/misleading statements about ResNexus as of June 2023:

False Statement #1: "...ThinkReservations was authorized by users of ResNexus to access the user's account, on behalf of the user, to obtain the information needed to transfer services."

Per the ResNexus Subscriber Agreement which all ResNexus users must agree to before they can access and use ResNexus, they promise to NEVER grant access to competitors per section 12 of the agreement: "Subscriber will not give out login or password information to any of the Company's competitors". This part of the agreement has been present in some form since the formation of ResNexus.

Per the ResNexus Subscriber Agreement, ResNexus users can't authorize a competitor to access their account. Thus, this statement is false. To put this in perspective, do bed and breakfast guests have the right to let a competitor into the bed and breakfast using their keys? No.

A factually correct statement would be: "ThinkReservations wasn't authorized to access ResNexus but did so anyways. ResNexus clients do not have the authority to grant ResNexus access to any ResNexus competitor per the ResNexus Subscriber Agreement which is a legally binding agreement in the United States of America."

The Following is a True Statement Made by ThinkReservations about ResNexus

Richard Aday, CEO of ThinkReservations, has made the following true statement about ResNexus:

True Statement #1: ResNexus omitted the settlement amount from its press release.

This is factually accurate. ResNexus left the settlement amount out of this original press release because our focus was to bring to light what ThinkReservations had done and that they wouldn't stop until they were sued. ResNexus settled for $400,000 with an initial payment of $200,000 and the remainder to be paid over the next year. In addition, as mentioned previously, ThinkReservations has agreed to never again access ResNexus' back office without permission. The penalty if they do so is $2,000,000. As disappointed as we are in ThinkReservations, it is our opinion that we have treated ThinkReservations fairly and professionally.

ResNexus wants to accomplish five things from this lawsuit:

1) For ThinkReservations to stop. ResNexus asked multiple times but they would not stop until we sued.

2) To cover the legal fees and payroll costs ResNexus incurred to get ThinkReservations to stop and for ThinkReservations to promise never to do it again. ResNexus' legal fees have been ~$240,000 to date. Payroll costs around $150,000. ResNexus turned down ThinkReservations' initial settlement offer of $200,000 because it didn't cover our costs.

3) An apology from ThinkReservations. In our opinion, ResNexus will never get an apology because ThinkReservations believes they did nothing wrong. During the lawsuit, we often heard along the lines of: "We did nothing wrong." "ResNexus withheld what was needed thus we were only helping our clients." "Clients have the right to grant us access so we were not trespassing."

4) To get competitors to stop accessing ResNexus without permission. Since this press release ResNexus has found out that Logan Marketing, Acorn Internet Services, and Cloudbeds have been asking ResNexus users to grant them access. This needs to stop. ResNexus has sent out cease and desists to all competitors that feel they have a right to have access to ResNexus without our permission. As of July 10, 2023 Acorn Internet Services has responded to our cease and desist and has agreed to no longer ask our clients for access to ResNexus.

5) We have asked previous ResNexus clients that moved to ThinkReservations if they violated the ResNexus Subscriber Agreement by sharing their credentials with ThinkReservations. For those that didn't, we thank you for your integrity and honesty. For those that did, ThinkReservations would have never been able to create their hacking program without your lack of candor. To those that violated their subscriber agreement, we are requesting a settlement fee to cover the other half of the true damage ResNexus feels it has suffered or present their side in a Utah court.

ResNexus Receives Cease and Desist From ThinkReservations

ThinkReservations has since sent a cease and desist letter demanding the removal of this press release because they claim it has damaged ThinkReservations and they allege that it contains falsehoods. Currently ResNexus has asked ThinkReservations to provide specifics on each part of the press release that they feel is false information.

At the same time, it is our opinion that Richard Aday now spreads false statements because "the truth" is too hard to face. See above for our responses to Richard's statements.

It is our opinion that ResNexus is the victim and that bringing "the truth" to light has brought natural consequences to ThinkReservations. ThinkReservations had a settlement option for no press release and no seeking damages from its clients. But they turned it down. It is our opinion that they felt that the community of business owners and general managers that make up the bed and breakfast industry would see it their way. From their cease and desist, this doesn't appear to be the case.

Hacking Program

It is apparent that ThinkReservations does not like that the program they wrote to extract data from ResNexus be associated with the word "hacking" because it is a main focal point of their cease and desist.

It is ResNexus' opinion that the program they wrote is correctly classified as a "hacking program" because it behaved like a hacking program. Once hacking programs gain unauthorized access to a system, they try to extract data where they can, piece by piece.

ThinkReservations' hacking program went to specific pages within the ResNexus back office and gathered data. For example, to get all reservations, they first had to find the list of all reservations. Then they had the hacking program load each reservation page so they could extract any and all desired data. It is our opinion that this is the standard behavior of a hacking program and as such gives us the right to label ThinkReservations program as a "hacking program".

It is our opinion that during the lawsuit, ThinkReservations strategically was trying to pitch to ResNexus and the court that their program was a simple "scrapper". It is also our opinion that as ResNexus started to pitch to the lawyers and the court that their program should be considered "hacking" is when ThinkReservations raised their settlement amount. It is our opinion that being labeled as hackers was one of the reasons they decided to settle and why their lawyer didn't want ResNexus to publish a press release.

Resources and References:

https://www.pacermonitor.com/public/case/38811620/Convoyant_LLC_v_Deepthink_LLC
https://casetext.com/case/convoyant-llc-v-deepthink-llc
https://d3uess6wzoqqmh.cloudfront.net/images/PDFs/24b4d8aa-9e80-413a-8a8a-d27f49ced027.pdf
https://cases.justia.com/washington/supreme-court/2022-100-523-7.pdf?ts=1660234087
https://casetext.com/statute/united-states-code/title-18-crimes-and-criminal-procedure/part-i-crimes/chapter-47-fraud-and-false-statements/section-1030-fraud-and-related-activity-in-connection-with-computers
https://casetext.com/statute/united-states-code/title-18-crimes-and-criminal-procedure/part-i-crimes/chapter-121-stored-wire-and-electronic-communications-and-transactional-records-access/section-2701-unlawful-access-to-stored-communications
https://casetext.com/statute/united-states-code/title-18-crimes-and-criminal-procedure/part-i-crimes/chapter-119-wire-and-electronic-communications-interception-and-interception-of-oral-communications/section-2510-definitions
https://casetext.com/statute/united-states-code/title-18-crimes-and-criminal-procedure/part-i-crimes/chapter-121-stored-wire-and-electronic-communications-and-transactional-records-access/section-2707-civil-action
https://casetext.com/statute/united-states-code/title-18-crimes-and-criminal-procedure/part-i-crimes/chapter-90-protection-of-trade-secrets/section-1836-civil-proceedings
https://uscode.house.gov/view.xhtml?req=(title:18%20section:1030%20edition:prelim)
https://uscode.house.gov/view.xhtml?req=(title:42%20section:1985%20edition:prelim)
https://uscode.house.gov/view.xhtml?req=(title:18%20section:2701%20edition:prelim)
https://uscode.house.gov/view.xhtml?req=(title:18%20section:1836%20edition:prelim)

False Statement #2: "...ResNexus admitted in the lawsuit that it also has logged into property management systems using username and password information."

It is ResNexus policy not to log into a competing system but to give them instructions on how to extract guest and reservation data. If employees were to do so, it would be against company policy that is provided during training. When brought to management's attention, they would be told to stop doing so.

After discovering this claim, ResNexus has asked for details about who "admitted" that ResNexus does so and on what occasion. The lawsuit did not get to depositions, so proof would have to come from an email or statement from CEO James Mayfield stating that company policy was such, which it is not. If other leadership at ResNexus thought so, they would be incorrect.

ThinkReservations had to have a company policy to ask for ResNexus credentials because their hacking program relied on a ResNexus username and password. ResNexus relied on receiving guest and reservation information normally in .csv files.

A factually correct statement would be: "ResNexus company policy has been and continues to be to not ask for credentials to any competing product."

False Statement #3: "...ThinkReservations did not "encourage" any violation of any agreement. ThinkReservations assisted customers in obtaining their data from ResNexus so they could transfer services (at the request of the customer)."

ThinkReservations' hacking program required businesses to give over their ResNexus credentials. That had to be communicated from ThinkReservations to ResNexus clients in order to use the ThinkReservations hacking program. This is clear tortious interference; encouraging ResNexus clients to violate their ResNexus Subscriber Agreement for the gain of ThinkReservations.

Even if ResNexus clients used the ThinkReservations hacking program directly, the client would be in violation of the ResNexus Subscriber Agreement since Section 12 states "The Subscriber is entirely responsible for maintaining the confidentiality of its passwords and account".

A factually correct statement would be: "ThinkReservations committed tortious interference by inviting ResNexus clients to violate their ResNexus Subscriber Agreement by asking or insisting ResNexus clients share their ResNexus credentials with ThinkReservations for use of their hacking program. ThinkReservations gained monetarily via setup fees and an unfair advantage by doing so."

False Statement #4: "...It is telling that ResNexus began providing its customers with data needed to transfer services after it filed the lawsuit."

ResNexus made improvements to its export processes since 2005 upon request from its clients and even competitors. Proof of this was provided to ThinkReservations during the discovery portion of the lawsuit.

According to our records, ThinkReservations never asked for any improvements. In discovery, it is our understanding that ThinkReservations confirmed this. If they wish to clarify, we welcome them to provide emails or client statements where ThinkReservations or their clients asked for ResNexus export improvements.

ThinkReservations only asked for improvements once they could no longer use their hacking program due to the lawsuit. The improvements were minor and thus disproves that ResNexus clients couldn't get the "data needed". For decades, other competitors used the export data provided.

There is no industry standard with regards to "data needed" in the hospitality software industry. Each provider can determine the manner and details as far as exporting data. Even if a client asked for improvements it is up to the company to determine if the request is valid or worth doing. Even if ResNexus refused improvements, that does not grant ThinkReservations the right to gain access without permission to ResNexus.

A factually correct statement would be: "ThinkReservations never communicated to ResNexus any export improvement requests until the ThinkReservations hacking program could not be used. ResNexus has made improvements since its inception to its export capabilities when asked by its clients and competitors."

Misleading Statement #5: "...ResNexus settled the lawsuit after ThinkReservations filed a motion to dismiss the vast majority of ResNexus's claims."

ThinkReservations filed their first dismissal on October 14th, 2021. Some of their requests were denied by the judge, a few were accepted and some were deferred for a later time.

On March 29, 2023, ThinkReservations again filed a motion of summary judgment. This was after both parties were done waiting for months on the Washington Supreme Court to make a ruling on how the lawsuit should be conducted. In our opinion since it has been so long, over a year and a half, it makes legal sense to resubmit a motion for summary judgement.

On March 30th, they sent us the $400,000 settlement offer. If ThinkReservations' motion was so strong, why would they double their settlement the day after?

Motions for dismissal are very common in lawsuits and weren't a major factor in ResNexus' decision to settle.

A factually correct statement would be: "ResNexus accepted a settlement on March 30th, 2023 which was 532 days after ThinkReservations filed its first motion to dismiss the vast majority of ResNexus' claims on October 14th, 2021."

When you put the number of days in context, it is our opinion that Richard Aday is being misleading with regards to this statement.

For the record, the motion to dismiss was not a major part of the settlement decision by ResNexus. It wasn't ResNexus' first lawsuit. Motions to dismiss are part of the process, and, from experience, normally thin the possible judgments by the court. For example, 6 down from 8. It was ResNexus' opinion that some if not all of the judgments would be accepted by the court. In addition, the court normally doesn't make a decision on motions to dismiss until after depositions; which was the next phase of the lawsuit.

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ResNexus is GDPR Compliant

Wed, 12 Jan 2022 14:55:03 GMT

What is GDPR Compliance?

GDPR is short for General Data Protection Regulation , which is a European privacy law that went into effect May 2018.

This law contains regulations that requires companies, government agencies, non-profits, and other organizations that sell goods, services or collect and analyze data of people in the European Union to gain customer permission before they share or store customer data.

ResNexus has complied with the foundational principles of GDPR from 2010 on and is proud to be GDPR compliant. ResNexus uses permission-based marketing right from the beginning. Each customer chooses to opt-in by entering their information, which protects you from any GDPR noncompliance issues.

How does GDPR affect my business?

Businesses and other organizations are required to protect and respect the personal data of their European Union customers by ensuring that the information collected was obtained legally and with the consent of the customer. In addition, the business ensures that the personal information gathered will not be misused or exploited. The following sections outline some of the basic requirements of GDPR.

Personal Data Privacy Rights

Individuals have the right to:

Access their personal data
Correct errors in their personal data
Erase their personal data
Object to processing of their personal data
Export personal data

Controls and Notifications
Businesses and organizations are required to:

Protect personal data using appropriate security
Notify authorities of personal data breaches
Obtain appropriate consents for processing data
Keep records detailing data processing

Provide Transparency
Businesses and organizations are required to:

Provide clear notice of data collection
Outline purpose and use of data collected
Define data retention and deletion policies

Training and Maintenance
Businesses and organizations will need to:

Train privacy personnel and employees
Audit and update data policies
Employ a Data Protection Officer (if required)
Create and manage compliant vendor contracts

ResNexus follows the GDPR requirements by collecting customer and client data with consent. Customers are not marketed to without first asking permission. ResNexus does not sell clients or client's customer information. Information that is shared with partners is for transactional purposes to complete a customer approved purchase.