Who is this for?

Owners and managers of hotels, bed and breakfasts, and campgrounds are interested in running digital marketing ads.

Jump to section:

• What are Google Ads?
• Why Use Google Hotel Ads?
• Introducing the Google Ads Integration
• Why Use the Integration?
• How Does It Work?
• Why You Should Use ResNexus
  

You already know that your business cannot survive without an online presence in this digital age, and you also know that every good business needs a good digital marketing plan. There are many digital marketing strategies that you can use to boost awareness for your hotel or campground. One of the most popular tools is Google Hotel Ads. 

Read on to learn more about Google Ads and how you can integrate Google Hotel Ads with your ResNexus Booking Engine.

What are Google Ads?

You’ve probably heard a lot about Google Ads over the last few years. Google Ads is an online advertising platform that allows businesses to display ads across Google’s Search pages and network. 

What do they look like?

Whether you’ve realized it or not, you’ve seen these ads every time you’ve used a search engine like Google! 

One way you might have seen these ads is at the top of a search results page with a small, bold “sponsored” label. However, that is just one way that your ads might be seen by potential guests.

How do they work?

Google Ads are a form of “pay-per-click” marketing, aka “PPC”. As the name implies, a pay-per-click platform like Google Ads doesn’t charge advertisers to create or publish their ads. Instead, advertisers pay a small fee every time someone clicks on their ad. 

How do they help my business?

Digital Marketing Ads are a great way to increase awareness and bookings for your business. As soon as your Google Ad is published, it’s shown to potential guests. This visibility is immediate and will last as long as your ad is published. 

This increased visibility can help increase your website traffic and bookings by introducing your business to new users and retargeting previous guests.

Google Hotels Ads

There are many types of Google Ads, but the one most commonly used for digital marketing in the hospitality industry is Google Hotel Ads.

Google Hotel Ads are ads designed specifically for hotels, campgrounds, and other hospitality businesses. These ads appear on Google Search, Google Maps, and Google Travel, allowing potential guests to see real-time rates, availability, and direct booking options.

Why Use Google Hotel Ads?

There are many reasons why a business might want to use Google Ads for their hotel. Some of the most common reasons include:

Increase Direct Bookings: Google Hotels are linked directly to your website and booking engine. This means that your guests can book with you directly, saving you money on 3rd party OTAs and commission fees.

Increase Awareness: Your ads will appear at the top of Google search results when potential guests search for accommodations in your area. This increased visibility increases the likelihood of guests selecting you for their next stay. 

Advanced Data Tracking: Google Ads provides detailed analytics that help you measure the performance of your campaigns. This can help you understand how your budget is being used and how you can adjust your strategy accordingly. 

Introducing Google Ads integration

If you are interested in using Google Ads for your hotel or campground, we have great news! ResNexus makes digital marketing easy with a direct Google Ads integration.

Write, manage, and report on your Google Ads campaign directly from your ResNexus Back Office! With this integration, you can:

• Manage your campaigns: With the Google Ads integration, you can write, publish, and manage your campaigns directly from the ResNexus Back Office.
• Track your campaigns: You can keep an eye on your ads in real-time with built-in reporting tools.
• Improve conversion rates: Encourage hassle-free bookings with seamless connections between Google Ads and the Booking Engine.
  

Why Use the Integration?

Managing Google Hotel Ads can be complex, but ResNexus simplifies the process by integrating directly with Google’s platform. Here’s why this integration is a game-changer for hospitality businesses:

• All-in-One Hotel Management: ResNexus is an all-in-one solution for hospitality management. With one login, you can manage your ads, bookings, OTAs, finances, and more!
• Simple User Interface: Our integration removes all the distractions, only showing you what you need to see for seamless ad creation and management. 
• Seamless Connection: We’ve said it once, but it bears repeating- connect your ad directly to your booking engine for a seamless guest experience from first click to final checkout.
  

How Does it Work?

ResNexus makes it easy to integrate Google Hotel Ads with your booking engine. Here’s how:

Step 1. Log in to the ResNexus Back Office 

Step 2. Navigate to “Settings”

Step 3. Select “Google Ads” 

Step 4. Select “Link Account”

Step 5. Select the Google Ads account you want to connect

Step 6. Start managing your Google Ads

Yes, it really is that easy.

Why You Should Use ResNexus

ResNexus is more than just a booking engine—it’s a complete hospitality marketing solution. Here’s why you should use ResNexus for your Google Ads integration:

• Native Integration with Booking Engine: No need for third-party tools—everything is managed within your ResNexus account.
• Link to Google Analytics: In addition to all 70+ reports found in the ResNexus engine, you can opt for more by connecting Google Ads and ResNexus to Google Analytics.
• Hospitality Marketing Experts: If you need additional help with your Google Ads, we have an in-house marketing team! See how our team’s expertise can help your hotel succeed. 
• Red Carpet Service: Our motto at ResNexus is “learn, serve, grow”. We offer unmatched customer support for all our subscribers. 
  

Get Started Today

If you’re ready to take your hotel or campground’s digital marketing to the next level, integrating Google Hotel Ads with ResNexus is a great step forward. Increase direct bookings, reduce OTA commissions, and gain full control over your advertising strategy—all in one place.

Visit ResNexus to learn more and get started with Google Ads integration today!