ON-DEMAND WEBINAR
Showing Up in AI Search: How to Get Your Property Recommended by Artificial Intelligence
Original air date: Apr 8, 2026
AI is changing how the hospitality industry operates. Now that travelers utilize AI search for discovering where they would like to stay, how does your property appear in these searches? Learn more about how AI search works, why it matters, and what you can do today to improve your chances of being recommended.
Who is this webinar for?
Property owners who are looking to maximize their online visibility in order to drive more bookings for their business. Our webinar shows you how to stay competitive as search engines continue to evolve with AI search.
Regardless of industry, your online visibility often determines your booking success rate. Understanding the key factors of AI search could be the difference between showing up, or getting left behind.
Key takeaways
AI search is changing guest behavior: Guests are making decisions faster than ever before, and that's because they're being given direct answers and recommendations—not just a list of options.
What AI looks at when recommending properties: Your website, guest reviews, and third-party channels are directly impacting AI. In order to stand out, it's essential that you have clear and consistent offerings for your property.
Practical ways to show up in AI search:
Building relevant content, getting detail reviews, and creating FAQs are a few examples of practical ways your business can show up. By making your content easier for AI to understand, you increase your chances of being seen.
Watch the webinar
Chapters
0:00
2:29
3:01
4:21
6:44
8:11
12:14
15:22
30:19
31:37
33:43
Introduction
Key Takeaway
What is AI Search?
AI Search vs Organic Search Results
Real world example
Why do I need to show up in AI Search?
How AI chooses what to recommend
Ways to show up in AI Search
Things you can do now
Summary
Q&A
Frequently asked questions
Our webinar answers some of the most common questions about AI search.
What is AI search and how is it different from SEO?
AI search gives users direct answers based on their questions versus a browsing list of links. Unlike traditional SEO, where ranking positions matter, AI selects a few recommendations based on their authority and relevance to the questions being asked.
Why do I need to show up in AI search?
These days AI search answers show up before anything else in the search results. Travelers nowadays don't have to scroll anymore to see your website, and most likely won't going forward. If your property isn't included in these recommendations, you risk going invisible.
How does AI pick which properties to recommend?
AI looks through the content on your website, as well as your reviews and mentions across the various channels, including Google, TripAdvisor, and OTAs. It looks for consistency, trust, and clear descriptions of your property, its audience, and what it offers.
Does SEO still matter for AI search?
Yes. By optimizing your website, building authority, and implementing keywords throughout your site, you will naturally appear higher in search results. However, you must go further than that, making sure your content aligns with how people ask questions. AI will scan and place these into their recommendations if it appears to answer questions typically asked by guests.
What can I do today to improve my visibility in AI search?
Start by doing exactly what this page did: adding a FAQ to your website that addresses commonly asked questions. From there, improve your property's descriptions across all platforms, ask for detailed guest reviews, and create niche content. This can ensure your businesses successs in being recommended by AI.
Ready to get started?
Your website is the foundation to show up in AI search, which is exactly where ResNexus comes in. Start building a custom site that works for both the guests and AI.