ON-DEMAND WEBINAR
From Awareness to Booking: The Full-Funnel Strategy Playbook
Original air date: Oct 22, 2025
Hospitality is evolving—learn what your competition is doing to attract new travelers, drive interest, and deliver the right price at the right time.
Hear from industry experts at TakeUp and Stash Hotel Rewards about how to optimize your strategy for 2026!
Who is this webinar for?
Struggling to turn website traffic into actual bookings? This webinar is designed for independent hotel owners, operators, hospitality marketers, and revenue managers who want to better connect every stage of the hospitality marketing funnel—from discovery to conversion—so they can attract the right guests, improve conversion rates, reduce OTA dependence, and drive more direct revenue.
Key takeaways
Optimizing for modern discovery channels: Today’s travelers aren’t just using Google—they’re using AI tools like ChatGPT to plan trips, with over 60% incorporating them into their process. This means hotels must go beyond traditional SEO and ensure their content, reputation, and unique offerings are visible across AI-driven search and meta platforms.
Reducing friction and building trust: From transparent pricing to strong guest reviews and compelling visuals, every step of the booking journey should feel seamless. Using social proof, clear value messaging, and easy-to-navigate booking tools helps move guests from awareness to action more effectively.
Understanding real-time customer behavior: In an uncertain market, relying only on past data or competitor pricing isn’t enough. The most effective pricing strategies come from observing how guests respond to your rates in real time—allowing you to adjust dynamically and capture the highest possible revenue.
Watch the webinar
Chapters
0:00
3:12
11:20
21:03
26:55
36:00
42:32
Introduction
What pressures are shaping hospitality in 2025?
How to attract travelers in this changing market?
Moving travelers from awareness to engagement
How to effectively price rooms in uncertain times?
What is the role of AI in the industry moving forward?
What does a full-funnel strategy look like?
Frequently asked questions
Our webinar answers some of the most common questions about full funnel strategies in the hospitality industry.
How do I increase sales for my property?
Increasing sales starts with optimizing your entire hospitality marketing funnel. This includes improving visibility through search and AI-driven discovery, building trust with strong reviews and clear messaging, and reducing friction in the booking process. When paired with dynamic pricing strategies that reflect real-time demand, hotels can convert more travelers into paying guests.
How is AI used in the hospitality industry?
AI is transforming how travelers discover and book hotels, with many using tools like ChatGPT to plan their trips. For hotels, AI can be used to improve marketing visibility (through strategies like Generative Engine Optimization), personalize guest experiences, and optimize pricing by analyzing real-time customer behavior.
What are the marketing strategies necessary in this industry?
Successful hospitality marketing strategies focus on the full customer journey—from awareness to booking and beyond. This includes optimizing your online presence, leveraging guest reviews and social proof, using targeted email marketing, and ensuring a seamless booking experience. Integrating these efforts with data-driven pricing and AI tools helps create a more effective and competitive strategy.
Ready to get started?
Turning awareness into bookings takes the right tools, strategy, and timing. ResNexus helps you bring it all together. From your booking engine to guest communications and pricing insights, you can create a seamless experience that converts more travelers into loyal guests.