ON-DEMAND WEBINAR
5 Actionable Ways to Increase Your Property's Website Traffic
Original air date: April 16, 2025
We're very excited to bring you this ResNexus webinar! You’ll learn effective, results-driven strategies to increase your property’s website traffic through SEO and Google Ads. Find out what works and what doesn't, how to measure success, and where to invest for the biggest impact.
Who is this webinar for?
This webinar is designed for hotel owners, innkeepers, campground operators, and lodging professionals who want to improve their online visibility and increase direct bookings.
If you're exploring hospitality SEO, Google Ads, or ways to grow website traffic, this session will help you understand what actually drives results.
Key takeaways
1. Optimize your Google Business Profile: Learn how to complete and enhance your profile to improve visibility in local search results. Accurate details, strong visuals, and reviews help attract more guests.
2. Use advertising to generate immediate traffic: Discover how PPC ads like Google Ads can quickly drive visitors to your site. Target the right audience and monitor performance for better results.
3. Leverage local directories to expand your reach: List your property on relevant directories to increase visibility and credibility. These platforms make it easier for guests to find and contact you.
4. Build backlinks to strengthen your authority: Backlinks act as recommendations that improve your search rankings. Learn how to find and earn links from other trusted websites.
5. Improve on-site SEO for long-term growth:
Optimize your website’s structure and content to rank higher on search engines. Focus on keywords, site speed, and fresh content to stay competitive.
Watch the webinar
Chapters
0:00
1:58
9:21
12:05
15:56
19:44
32:40
35:38
Introductions
Google Business Profile
Advertising
Local Directories
Build Backlinks
Onsite Optimization
Let us do it for you!
Q&A
Frequently asked questions
Our webinar answers some of the most common questions about increasing website traffic in the hospitality industry.
What is SEO in the hospitality industry?
Hospitality SEO is the process of optimizing your website and online presence so your property appears higher in search engine results. This includes improving your website content, Google Business Profile, local listings, and backlinks to attract more potential guests.
How can a hotel increase direct website traffic?
Hotels can increase direct website traffic by improving their visibility in search results through SEO, optimizing their Google Business Profile, and using paid advertising like Google Ads. Consistent content updates and strong online listings also help drive more direct bookings.
How do you optimize a Google Business Profile?
To optimize your Google Business Profile, make sure all business information is accurate and complete, including your name, address, and phone number. Adding high-quality photos, using relevant keywords in your description, and actively managing reviews can significantly improve visibility.
How do you do SEO for hotels?
SEO for hotels involves optimizing both on-site and off-site factors, including website content, technical performance, local directories, and backlinks. A strong SEO strategy helps search engines understand your site and connect it with travelers searching for accommodations.
What is technical SEO for hotels?
Technical SEO refers to the structure and performance of your website, including site speed, meta tags, image alt text, and proper indexing. These elements help search engines crawl your site effectively and improve your ability to rank in search results.
Ready to get started?
Getting more website traffic takes more than one tactic. With ResNexus, you can combine website support, SEO help, Google Ads management, and digital marketing strategy to attract more qualified guests to your property. Whether you want help with technical updates, fresh content, local SEO, or a complete marketing package, ResNexus can help you move forward with confidence.