ON-DEMAND WEBINAR

Marketing in 2026: Succeeding in Tough Economic Times

Original air date: Feb 18, 2026

When the economy feels uncertain, it’s easy to question your marketing—but this is when it matters most.

In this introductory webinar, we’ll talk about practical ways to approach marketing on a budget so you can keep bookings steady without overspending.

Key takeaways

Optimize your digital marketing instead of eliminating it: Cutting your hospitality marketing strategy during slow seasons reduces online visibility, direct bookings, and long-term revenue growth.


Start with a simple marketing audit: Review revenue, occupancy rates, reservations by source, website traffic, and SEO performance to see what’s driving bookings.


Analyze guest demographics, travel trends, and seasonal demand: Identify new target markets like staycations, glamping, or luxury-on-a-budget travelers.


We are here to help: The ResNexus Digital Marketing team can help with Google Ads management, Google Analytics setup, campaign audits, and hospitality marketing strategy to increase direct bookings and ROI.

Watch the webinar

Chapters

0:00

2:51

4:50

10:49

18:40

27:02

32:57

39:22

42:05

Introduction

1. Assess Your Situation

ResNexus Reports

Website Audit

How to Audit Your Website

2. Look for Opportunities

3. Strategize

Let Us Help You!

Q&A

Frequently asked questions

Our webinar answers some of your most common questions about marketing during tough economic times.

  • How do I market my hotel or campground during an economic downturn?

    The webinar recommends focusing on marketing channels that are already generating bookings and revenue instead of cutting all marketing efforts. Strategies include retargeting previous guests, improving SEO, focusing on local travelers, and auditing marketing ROI before reducing budgets.

  • Are Google Ads or Meta Ads better for hospitality marketing?

    According to the webinar, Google Ads often generate more direct booking results because travelers are actively searching for accommodations. Meta Ads can still be valuable for brand awareness, audience engagement, and long-term visibility.

  • How often should hospitality websites update SEO?

    The webinar recommends reviewing website SEO at least quarterly to monitor rankings, identify technical issues, and stay current with evolving search and AI trends.

  • Should hotels and campgrounds still use OTAs?

    Yes. The webinar explains that OTAs can still help increase visibility and function as business directories, even for businesses focused on increasing direct bookings. Many properties use OTAs to attract travelers while encouraging direct reservations through better pricing or promotions on their own website.

Ready to get started?

ResNexus helps hotels, campgrounds, RV parks, and glamping resorts improve direct bookings with integrated hospitality marketing tools, website solutions, SEO support, and digital marketing services designed specifically for the lodging industry. Whether you need help with Google Ads, SEO audits, website optimization, or booking performance tracking, our team can help you identify opportunities and build a smarter marketing strategy.