ON-DEMAND WEBINAR
Marketing in 2026: Succeeding in Tough Economic Times
Original air date: Feb 18, 2026
When the economy feels uncertain, it’s easy to question your marketing—but this is when it matters most.
In this introductory webinar, we’ll talk about practical ways to approach marketing on a budget so you can keep bookings steady without overspending.
Key takeaways
Cutting your hospitality marketing strategy during slow seasons reduces online visibility, direct bookings, and long-term revenue growth—optimize your digital marketing instead of eliminating it.
Start with a simple marketing audit by reviewing revenue, occupancy rates, reservations by source, website traffic, and SEO performance to see what’s driving bookings.
Analyze guest demographics, travel trends, and seasonal demand to identify new target markets like staycations, glamping, or luxury-on-a-budget travelers.
The ResNexus Digital Marketing team can help with
Google Ads management, Google Analytics setup, campaign audits, and hospitality marketing strategy to increase direct bookings and ROI.
Watch the webinar
Chapters
0:00
2:51
4:50
10:49
18:40
27:02
32:57
39:22
42:05
Introduction
1. Assess Your Situation
ResNexus Reports
Website Audit
How to Audit Your Website
2. Look for Opportunities
3. Strategize
Les Us Help You!
Q&A