ON-DEMAND WEBINAR



How to Differentiate Your Property with Standout Experiences


Original air date: May 22, 2025

Watch the recording of this ResNexus webinar on experiential design in outdoor hospitality. In this panel discussion, David Smith (Outside Capital), Todd Wynne-Parry (Aramark Destinations), and Jeff Manno and Douglas Higgins (Hostel Cubed) explore what it really takes to stand out in a fast-growing market.

Who is this webinar for?

This webinar is designed for campground owners, RV park operators, glamping hosts, and hospitality entrepreneurs looking to improve their outdoor hospitality marketing, branding, and guest experience.

Key takeaways

Differentiation goes beyond novelty: Unique accommodations and eye-catching design can help attract attention, but the panel emphasized that novelty alone is not enough to build a lasting business. Long-term success comes from clearly understanding your guest, defining your concept, and consistently delivering a well-executed experience.


Memorable outdoor hospitality: The speakers explained that what guests remember most is often not the unit itself, but what they did and felt during their stay. Programming, shared spaces, connection to nature, and thoughtful site design all play an important role in creating an experience guests want to return to.


Strong operators focus on clarity, execution, and fit: For new and growing operators, the opportunity is still there, but success depends on being clear about your market, your location, and the kind of guest experience you can realistically provide. Rather than chasing every trend, the panel recommends building with purpose, improving intentionally over time, and staying true to what fits your property best.

Watch the webinar

Chapters

0:00
12:54
26:12
32:00
40:13
45:50
53:52

59:39

1:05:16

1:10:30

1:16:20

Introductions
How important is novelty?

What are investors looking for?

Examples of excellent hospitality Billing, Technical, & Setup Community as hospitality

Breaking into the industry

Luxury in outdoor hospitality

Hot tubs and transportation

What should new operators focus on?

Outdoor hospitality bathrooms

Are investment groups oversaturating?

Frequently asked questions

Our webinar answers some of the most common questions about experiential design in outdoor hospitality.

  • What is experiential design in hospitality?

    Experiential design in hospitality focuses on creating meaningful, memorable guest experiences rather than just providing accommodations. In outdoor hospitality, this includes how guests interact with nature, the layout of the property, shared spaces, and the overall feeling of the stay.

  • How do you create unique guest experiences?

    Creating unique guest experiences involves combining design, environment, and programming in a way that feels authentic to your location. The most successful properties focus on how guests feel during their stay, not just what they see.

  • How do you improve guest experience in outdoor hospitality?

    Improving guest experience starts with understanding what your guests value most and designing your property around those needs. This includes thoughtful amenities, well-planned activities, strong service, and creating opportunities for both relaxation and connection.

  • How do you set up a glamping business?

    Starting a glamping business requires a clear concept, a strong understanding of your target market, and a realistic operational plan. Successful operators focus on building a quality experience first and then refining and expanding over time.

Ready to get started?

If you are working to create a more memorable outdoor hospitality experience, ResNexus can help you support that vision with tools designed for modern operators. From online bookings to property management and guest communication, you can create a smoother experience for your team and your guests.