ON-DEMAND WEBINAR
Reclaiming the Guest Journey from OTAs
Original air date: Nov 24, 2025
Online travel agencies (OTAs) remain a powerful driver of bookings, but their dominance often limits the ability for hoteliers to own the guest relationship.
Reclaiming the guest journey requires a strategic mix of targeted marketing, personalized experiences, and technology that empowers operators to engage travelers at every stage of the booking process.
Key takeaways
- Social media can be a powerful driver of engagement and interest—but in many ways, natural is better than curated.
- Your guest return rate is everything and you can drive loyalty with above-and-beyond service and attention to the guest experience.
- Website SEO isn't the only game anymore: you now have AI summaries and AI web answers to think about as well.
Watch the webinar
Chapters
0:00
3:12
11:20
21:03
26:55
36:00
42:32
Introduction
What pressures are shaping hospitality in 2025?
How to attract travelers in this changing market?
Moving travelers from awareness to engagement
How to effectively price rooms in uncertain times?
What is the role of AI in the industry moving forward?
What does a full-funnel strategy look like?