ON-DEMAND WEBINAR

Strategic Pricing: How to Maximize Occupancy and Profit

Original air date: Oct 12, 2023

In this webinar, ResNexus explains how hospitality businesses can use revenue management strategies to improve both occupancy and profitability. You’ll learn the differences between variable pricing, dynamic pricing, and yield management, along with practical ways to apply seasonal rates, minimum nights, sliding rates, packages, lock fees, and OTA strategies at your property.

Who is this webinar for?

Hospitality owners and operators who want to improve profitability without relying on guesswork.


If you run a campground, glamping business, bed and breakfast, boutique hotel, or vacation rental, this webinar will show you how to use real data and proven hospitality pricing strategies to increase bookings, optimize occupancy, and drive long-term revenue growth.

Key takeaways

Three Core Parts of Revenue Management: This webinar breaks revenue management into three key strategies: variable pricing, dynamic pricing, and yield management. Rather than using flat rates, properties can build a more profitable pricing strategy by matching price to unit value, timing, and demand.


Variable and Dynamic Pricing: You’ll learn how to price units differently based on amenities, views, pet-friendliness, location, or add-on value. The webinar also explains how to adjust pricing by weekends, holidays, events, shoulder seasons, and peak seasons so you can better align rates with predictable demand.


Yield Management and Better Reporting:  You’ll learn how yield management uses occupancy and booking pace to raise or lower rates automatically based on demand. The webinar also covers why year-over-year reporting, occupancy trends, and GOPAR can help you measure whether your pricing strategy is truly improving profit.

Watch the webinar

Chapters

0:00

5:15

7:13

14:08

18:10

24:00

26:12

32:24

37:53

41:29

Introduction

Benefits of Using AI

Large Language Models

LLM Limitations and Drawbacks

Google and AI Content

Image Generation

AI Image Limitations and Drawbacks

Revenue Management

Overall Limitations and Drawbacks

Q&A

Frequently asked questions

Our webinar answers some of the most common questions about revenue management in the hospitality industry.

  • What is strategic pricing?

    Strategic pricing in hospitality is the practice of setting rates based on demand, guest behavior, and unit value rather than using a flat rate. In this webinar, it’s closely tied to revenue management, where pricing decisions are guided by data such as occupancy trends, seasonality, and booking patterns.


  • How does dynamic pricing work?

    Dynamic pricing works by adjusting your rates based on timing and demand. For example, prices may increase during weekends, holidays, or high-demand events, and decrease during slower periods. The goal is to anticipate when demand will rise and adjust pricing in advance to maximize revenue.

  • What is yield management in hospitality?

    Yield management is a pricing strategy that adjusts rates based on occupancy and booking pace. As your property fills up, prices can increase to capture more revenue, and during slower periods, prices can decrease to encourage bookings. This helps maintain the optimal balance between occupancy and profitability.

Ready to get started?

If you’re ready to take control of your pricing and improve your property’s performance, ResNexus gives you the tools to implement smarter revenue management for your business. From automated yield management rules to flexible rate strategies, you can optimize pricing without adding complexity to your day.