ON-DEMAND WEBINAR
5 Actionable Ways to Increase Your Property's Website Traffic
Original air date: April 16, 2025
We're very excited to bring you this ResNexus webinar! You’ll learn effective, results-driven strategies to increase your property’s website traffic through SEO and Google Ads. Find out what works and what doesn't, how to measure success, and where to invest for the biggest impact.
Key takeaways
Optimize Your Google Business Profile
Your profile is often the first thing potential guests see.
- Keep it current: Ensure your NAP (Name, Address, Phone number) is consistent across the web.
- Engagement: Regularly post updates, respond to all reviews (both positive and negative), and upload high-quality photos to improve your ranking in the "Local Pack."
Strategic Advertising
The video highlights using paid channels to jumpstart traffic while organic efforts build up.
- Google Ads: Target specific keywords that potential guests are searching for.
- Metasearch:
Utilize Google Hotel Ads to show real-time rates and availability directly in search results, competing with OTAs (Online Travel Agencies).
Watch the webinar
Chapters
0:00
1:58
9:21
12:05
15:56
19:44
32:40
35:38
Introductions
Google Business Profile
Advertising
Local Directories
Build Backlinks
Onsite Optimization
Let us do it for you!
Q&A