Hospitality Specials, Packages, and Promotions to Capture More Revenue

How to Enhance Guest Experience in Hotels with Upsells

By offering retail items like chocolate-covered strawberries, adventure packages, or early check-ins through your booking engine, you can add value and enhance the guest experience. With ResNexus, this process is seamless, allowing you to feature upsells both before and after room selection. 

This isn't just about making more money (though who doesn't like that?), it's about creating a memorable guest experience that keeps people coming back.

"The booking engine sidebars allow us to display special offers and ‘enhance your stay' retail items… This makes it easy to bring better awareness for guests to add them while making online bookings."

— Alexandra Gallagher, Copper Creek Inn, Cabins, and Lodge

Showcase Unique Offers with Smart Display Tools

Most booking engines just show room availability. ResNexus goes further by displaying your hospitality promotional products and packages in sidebars during unit selection. That means your romance packages, wine tastings, or goat yoga retreats are front and center, right when guests are most likely to add them.

This kind of experience-focused strategy supports the growing trend in how to enhance guest experience in hotels by offering unique and tailored experiences.

Upsell at Checkout: Don’t Miss the Final Opportunity
Before a guest finalizes their reservation, ResNexus allows you to show an "Enhance Your Stay" tab, featuring retail add-ons and packages like spa treatments, breakfast in bed, or local tours. This last-minute upsell opportunity can significantly increase the revenue value of each customer's stay.

Think about the last time you were at the supermarket. While waiting for the cashier to bag the groceries for the customer ahead of you, you probably saw the wall of candy, jerky, cell phone chargers, and more knick-knacks.. You probably thought, “Oh, I need this and it's right there anyway.” Supermarkets do this for a reason; they want to upsell you at the last moment.

You can do the same thing for your property! Businesses that implement this step often see thousands of dollars in additional revenue, just from checkout upsells.

https://www.youtube.com/watch?v=xkV1tSPf9jw

Enhancing the Guest Experience Through Partnerships

Want to really stand out? Consider bundling your amenities with services from local businesses. Offer dinner discounts, guided tours, or spa day passes. It’s a fantastic way to provide unique local flavor while building community partnerships that guests love.

This tactic helps answer the question: How do I create a memorable guest experience? Offer what your competition can't and make it easy for your guests to book with you.

Using Promo Codes to Get Guests to Book Direct

In Your Email Marketing

Promo codes are one of the most effective marketing strategies in the hospitality and tourism industry. With ResNexus, you can generate custom promo codes for specific email campaigns—perfect for seasonal discounts, loyal customer perks, or special occasions. Guests can then redeem it in your booking engine to receive their special offer.

In Your Google Ads

But don’t stop at email. You can also use promo codes in Google Ads! Target keywords like “romantic weekend getaway” or “family vacation special,” and include your ResNexus-generated promo codes as part of the ad copy or landing page. Some ad formats even have options to add promo codes, like Performance Max Campaigns. When guests click your ad, they’ll see the value upfront, boosting conversions and helping you get guests to book directly.

Need help setting up a campaign on Google Ads? We can help! We offer consultations, and we can even run the ads for you with detailed reporting for your account every month. Call today and see how we can help. 

Don't just listen to us. See what one of our clients has to say!

"ResNexus has been very valuable to the success of our small Boutique Inn. We could have never dreamed that our reservations coming in could go as smoothly for worldwide travelers! The system allows us to be better productive innkeepers! ResNexus is a wonderful company, and we love our Red Carpet Specialist. ResNexus is much more than a reservation management company… they are people helping people… family!"

—  Luanna Cole, The Plantation House Boutique Inn

Ready to Maximize Your Bookings With ResNexus?
ResNexus gives you the tools to turn your reservation system into a revenue-generating machine!. From smart upsells to strategic promo codes and unique packages, it’s easier than ever to increase revenue and enhance the guest experience through efficient property management software.

Ready to grow your business and offer unforgettable stays? Book a demo with ResNexus today and discover what the leaders in hospitality technology can do.

Author Byline:
Richard Wooten is an SEO Content Writer and experienced Google Ads Specialist at ResNexus. He has many industry certifications in Digital Marketing from Meta, Google, Hubspot, LinkedIn, and even a Social Media Marketing Certificate from Ensign College. Richard is currently working on a Master’s Degree in Marketing from WGU, specializing in Digital Marketing. He has helped many ResNexus Clients reach their Google Ads Goals through specials, packages, and promotions. 

When he isn't working or doing schoolwork, Richard loves cooking new recipes for his lovely wife, going on long hikes with his dog, and photographing the world around him.